What to Do Before Meeting Your Graphic Designer
So you want to hire a designer to re-design your logo, create promotional materials, or build a new website? While it may seem like wizardry to some, you should know that designers are not mind readers! But we do know brands. We know so many brands,... Continue Reading
5 Beautifully Executed LGBTQ+ Video Ads
With every passing year, it seems that more and more advertisers are showcasing LGBTQ+ people in their ads. I don’t want to distract from that important progress, because it’s something we have fought for years to achieve. However, now that LGBTQ+... Continue Reading
New Year, New Brand: Stepping Into the New Year With a Fresh Approach
2020 was a horrible year, to say the least. Amongst a pandemic, racial injustice, and political disaster, some people took the time to re-evaluate many aspects of life, particularly when it comes to how we connect with others. This past year... Continue Reading
Motivation in Isolation
With Covid-19 hitting the world hard, the way we work has changed considerably. These days instead of working in an office space surrounded by colleagues, we are working from the bedroom or a spare room (if you are lucky enough) at home. Sure the... Continue Reading
The Future of Virtual Pride
In February of 2020, I was spending a majority of my time at work preparing for one of the biggest projects in my career: getting thousands of ducks in a row for my client, Visit New Orleans, to take center stage at Pride of the America’s. The event... Continue Reading
How Working from Home Can Work in Your Favor
No kids. No office. More travel. (When it's safe again) Continue Reading
LGBTQ+ Marketing For Destinations - Travelers At A Tipping Point
Throughout this pandemic, we’ve advised destinations to update their websites, freshen photography, connect with local community organizations, and keep a thread of awareness out there. Now it’s imperative that you make the necessary changes to your... Continue Reading
How to Plan for Pride 2021
What will pride 2021 look like? It’s the question on the mind’s of many in the LGBTQ+ community and the sponsors that participate in the festivities. While nobody can give a definitive answer on the matter, this blog post will outline a few possible... Continue Reading
PMS, CMYK, RGB, HEX...WTH? Color Modes Explained
As we’ve discussed before color plays a key role in branding and is essential in establishing an emotional connection with customers. Because brands need to look vibrant and consistent across all mediums, keeping color precise and consistent in... Continue ReadingReady to continue the conversation?
