Phillip Dodson

Phillip is a Nielsen Norman Group Certified UI/UX consultant, instructor of UX at Loyola University New Orleans, and a recovering web developer.

abstract design system

Design Systems Provide Consistency & Maintainability For Our Websites

A design system is a set of guidelines that are used as building blocks for pages of a website. It acts as a shared brand palette that contains a library of colors, typefaces, user interface (UI) elements, and usage rules that create consistency... Continue Reading
Boombox Position on the ADA and Websites

Boombox’s Position on the ADA and Websites

We often get asked if the websites we build are in compliance with the Americans With Disabilities Act (ADA). People are getting more educated with website usability concerns, especially for users with disabilities, but we also know that many of... Continue Reading
appellate courts circuit split

Appellate Court Rules Winn-Dixie's Website Did Not Violate the ADA

The plot thickens for website accessibility legislation and the Americans with Disabilities Act (ADA). On April 7, 2021, a new ruling came down from the Eleventh Circuit Court of Appeals about websites, accessibility, and public accommodation. Continue Reading
illustration showing wordpress logo with americans with disabilities act

Accessibility Pitfalls We Look For When Choosing WordPress Themes

Pre-built premium WordPress themes can reduce the initial cost of a website by eliminating the up-front cost of custom page designs and coding. Unfortunately, many of these themes can neglect accessibility standards that can leave a new website... Continue Reading

Properly Using ALT Text For Your Images to Reach the Widest Audience

Recently, there’s been an influx of people working from home and spending more time on the internet, so make sure your images are working for you from both an accessibility and search engine optimization (SEO) perspective. The advice commonly thrown... Continue Reading

Why Giving Back Is Good For Business

Giving back to your community is not only a civic responsibility, but it also makes good business sense. We’ll take a look at some options and explore why giving back is good for business. Continue Reading

3 Tips for Website Usability Testing

1: Use data, not opinions, to make design decisions A usability study is for monitoring participants and collecting data, not for having an open forum on how the participant thinks the design can be improved. That’s not to say that opinions aren’t... Continue Reading

Trial Finds Company In Violation of ADA Over Inaccessible Website

In a landmark trial in 2017, a Florida federal judge ruled in favor of the plaintiff in a lawsuit against the grocery chain Winn-Dixie for violating the Americans with Disabilities Act (ADA). The plaintiff, Juan Carlos Gil, claimed that Winn-Dixie’s... Continue Reading

Three Newsletter Tips to Improve Marketing Campaigns

Modern day email, like the modern day World Wide Web, has existed since the mid ’90s, but yet email still remains the de facto direct marketing method for customer engagement. In 2018, email newsletters globally had a whopping 20.92% open rate and a... Continue Reading

Refining the Experience in UX

I had the pleasure of attending a conference in London that was organized by Nielsen Norman Group (NN/g), world leaders in research-based user experience (UX) and the forefathers of Human-Computer Interaction (HCI) and UX. I attended five days, and... Continue Reading

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