Steven Cortese

Geography buff, Big Brother fanatic, unofficial world record holder for the fastest human crab walk.

Do You Want Your Diverse Messages to Resonate? Don’t Cast a Wide Net.

Authenticity and diversity are both important, but as marketers, we need to recognize that specific stories and messages are not going to resonate with everyone. And that’s ok. Continue Reading

Should Your Brand Go "Woke?"

No, Bud Light did not make a big mistake by going “woke”… and don’t let others fool you into thinking that. So, instead of catering to the demands of the anti-woke mob, reiterate your support for marginalized communities. It's not only the right... Continue Reading

4 Tactics for Boosting the Results of Public Health Marketing

Public health and marketing are two fields that have always gone hand in hand in the United States. In fact, in 2021, pharmaceutical companies spent a whopping 6.8 billion in B2C advertising, but ever since the COVID-19 pandemic, this relationship... Continue Reading

5 Benefits In Becoming a Pride Sponsor

Over the past decade, the number of major brands participating in Pride events has been rapidly rising. But why? Can we chalk it up to the age of being woke, or is there much more to this trend? Of course, backing the LGBTQ+ community with marketing... Continue Reading

Diversity Means Accepting Change. That's a Good Thing.

The Little Mermaid live-action adaptation–and its star Halle Bailey–have recently made quite a splash online, as fans had intense reactions to seeing a Black woman cast as Ariel. The casting decision has been widely praised in communities of color... Continue Reading

Creating a Marketing Strategy That Reaches Everyone

Everyone wants to see people who look like them in advertising and in the media. And I mean everybody. From those that are most marginalized in society to (those arguably on the opposite side of the spectrum) straight white men. But here’s the issue... Continue Reading

How Should Brands Prepare for Pride? (2022 Edition)

After a two year hiatus, Pride events around the United States are preparing their comeback tour, but even with the looming promise of ‘returning to normal’, things at Pride will likely look a bit different. Here are three things to keep in mind if... Continue Reading

We’ve Made Progress, but the LGBTQ+ Community Is Still Under Attack

Pride is a protest, we shouldn't forget that. But it’s also a celebration. A celebration that allows us as queer people to accept ourselves in the face of constant adversity, even as many people become more accepting. Pride events also show those... Continue Reading

LGBTQ+ Americans Are One of the Most Vaccinated Groups

America has only three cities (that require indoor vaccinations): New York, San Francisco, and New Orleans. Everywhere else is (in the) Cleveland (Clinic) - Tennessee Williams Continue Reading

How To Make Your Social Feed More Inclusive

3 tips on making your social media feed more inclusive Have some blatantly recognizable diverse symbols on your feed. I always preach to clients that they shouldn’t just slap a rainbow on their images or an ad and wipe their hands clean of any more... Continue Reading

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