Should Your Brand Go "Woke?"

No, Bud Light did not make a big mistake by going “woke”… and don’t let others fool you into thinking that. So, instead of catering to the demands of the anti-woke mob, reiterate your support for marginalized communities. It's not only the right... Continue Reading

(Don’t) Slap a Drag Queen on It: The Evolution of Rainbow Capitalism

For years, Boombox has taught businesses and brands how to effectively market to queer people without resorting to that tired, performative trend known as rainbow capitalism. Continue Reading

4 Tactics for Boosting the Results of Public Health Marketing

Public health and marketing are two fields that have always gone hand in hand in the United States. In fact, in 2021, pharmaceutical companies spent a whopping 6.8 billion in B2C advertising, but ever since the COVID-19 pandemic, this relationship... Continue Reading

Design Systems Provide Consistency & Maintainability For Our Websites

A design system is a set of guidelines that are used as building blocks for pages of a website. It acts as a shared brand palette that contains a library of colors, typefaces, user interface (UI) elements, and usage rules that create consistency... Continue Reading

5 Benefits In Becoming a Pride Sponsor

Over the past decade, the number of major brands participating in Pride events has been rapidly rising. But why? Can we chalk it up to the age of being woke, or is there much more to this trend? Of course, backing the LGBTQ+ community with marketing... Continue Reading

Diversity Means Accepting Change. That's a Good Thing.

The Little Mermaid live-action adaptation–and its star Halle Bailey–have recently made quite a splash online, as fans had intense reactions to seeing a Black woman cast as Ariel. The casting decision has been widely praised in communities of color... Continue Reading

Boombox Celebrates New Orleans Black-Owned Businesses

August is National Black Business Month, where people and businesses recognize black owned businesses across the country. The Boombox team is celebrating black owned businesses around the New Orleans area this month. See below for some featured... Continue Reading

Creating a Marketing Strategy That Reaches Everyone

Everyone wants to see people who look like them in advertising and in the media. And I mean everybody. From those that are most marginalized in society to (those arguably on the opposite side of the spectrum) straight white men. But here’s the issue... Continue Reading

How Should Brands Prepare for Pride 2022?

After a two year hiatus, Pride events around the United States are preparing their comeback tour, but even with the looming promise of ‘returning to normal’, things at Pride will likely look a bit different. Here are three things to keep in mind if... Continue Reading