Are You Making These 3 Branding Mistakes?
Branding is one of the most important components of a business. It’s what people see, what they know, and what they associate with your name and...
Using Segmentation to Improve Sponsorships & Activations
What do you think of when you hear the phrase “diverse sponsorships?”
Shut Down the Shade: How to Respond to Backlash to Your Pride Campaign
Come June,we can expect to see the usual suspects up in arms about brands engaging in (or even supporting) LGBTQ+ Pride campaigns. Of course, not...
The Power of Podcasts: How Audio Mediums Can Boost Your Brand
First things first: what is a podcast?
Navigating Afro Tech 2024: A Guide to Strategic Networking
As a Marketing Manager who attended AfroTech 2023, the experience was nothing short of transformative.
5 Tips for Working with a Copywriter
As fellow marketers, you don’t need to be told just how powerful words are. Words shape our campaigns and narratives. They captivate, convert, and...
Do You Want Your Diverse Messages to Resonate? Don’t Cast a Wide Net.
Authenticity and diversity are both important, but as marketers, we need to recognize that specific stories and messages are not going to resonate...
The Story of Boombox
Boombox—our full-service creative and experiential marketing agency—was officially formed in late 2022. For a while, our exciting news remained a...
Should Your Brand Go "Woke?"
No, Bud Light did not make a big mistake by going “woke”… and don’t let others fool you into thinking that. So, instead of catering to the demands...
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