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Rollercoaster with 2020 riding

Riding The 2020 Roller Coaster

Read while listening to: Love Roller Coaster As we enter the final quarter of the year, which I can’t believe, I wanted to share how this year has played out for the Boombox team. As many of you know, we do a lot of work in the tourism and LGBTQ+... Continue Reading

5 Pieces of Information to Look Through When Planning Your Marketing Strategy

When devising a marketing strategy or figuring out where to take your advertising next, it is important to use data points and pull concrete information to make decisions. Don’t get hung up on only quantitative data from surveys though, there are ... Continue Reading

Optimizing Existing and Future Content: Overhauling Your Website's SEO Content Strategy

In part one of Overhauling Your Website’s SEO Content Strategy we showed you how to take inventory of your content and what to pay attention to when determining your website structure. In this post, we’ll show you how to optimize your existing... Continue Reading

Simple vs Complex Logos

Logos are generally considered the face of your brand, and naturally they are the first touchpoint consumers have with you. Recognizability is everything when it comes to the success of a logo, and there are many types and styles of logos that... Continue Reading

LGBTQ+ Tourism Websites Doing It Right

Traveling as an out and proud gay person can often be quite scary. Studies have shown that although LGBTQ+ people want to be integrated into mainstream travel marketing messages, they often want a place dedicated just for them - to know that... Continue Reading

Ideas to Show Off Your Company's Pride

As a queer person working in the LGBTQ+ marketing space, the idea of Pride 365 has always meant a lot to me. I always look to push clients to make the LGBTQ+ community part of their outreach every day of the year. But coronavirus, BLM, pride parade... Continue Reading

Overhauling Your Website's SEO Content Strategy (Part 1)

It’s not always possible for you to have an SEO content strategy in place before you launch a website. For one thing, trying to optimize content for search engines is a lot of work. Time constraints, resources, and the effort it takes to learn good... Continue Reading
Video Marketing in 2020

8 Ways to Boost Your Video Content

Video remains the biggest marketing trend of the year, and with 92% of marketers saying it's an important part of their strategy, it’s really something your campaign can’t live without. With the continued evolution of social media, and all the time... Continue Reading

Why It's Important to Partner With an LGBTQ+ Agency When Pitching Tourism

RFPs often end up being a long and arduous process for marketing agencies to complete, but a wide range of potential clients will require them. If your agency is looking to get into the tourism space and work with a DMO, be prepared to put in the... Continue Reading

Culturally Important LGBTQ+ TV Shows

Over the past decade or so, the entertainment industry has made incredible strides with queer representation in movies and television. Forward-thinking networks and producers deserve a big thank you for the increased representation they have given... Continue Reading

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