Latest Articles


How Working from Home Can Work in Your Favor

No kids. No office. More travel. (When it's safe again) Continue Reading
Man standing on red rocks in Utah

LGBTQ+ Marketing For Destinations - Travelers At A Tipping Point

Throughout this pandemic, we’ve advised destinations to update their websites, freshen photography, connect with local community organizations, and keep a thread of awareness out there. Now it’s imperative that you make the necessary changes to your... Continue Reading

How to Plan for Pride 2021

What will pride 2021 look like? It’s the question on the mind’s of many in the LGBTQ+ community and the sponsors that participate in the festivities. While nobody can give a definitive answer on the matter, this blog post will outline a few possible... Continue Reading

PMS, CMYK, RGB, HEX...WTH? Color Modes Explained

As we’ve discussed before color plays a key role in branding and is essential in establishing an emotional connection with customers. Because brands need to look vibrant and consistent across all mediums, keeping color precise and consistent in... Continue Reading
Rollercoaster with 2020 riding

Riding The 2020 Roller Coaster

Read while listening to: Love Roller Coaster As we enter the final quarter of the year, which I can’t believe, I wanted to share how this year has played out for the Boombox team. As many of you know, we do a lot of work in the tourism and LGBTQ+... Continue Reading

5 Pieces of Information to Look Through When Planning Your Marketing Strategy

When devising a marketing strategy or figuring out where to take your advertising next, it is important to use data points and pull concrete information to make decisions. Don’t get hung up on only quantitative data from surveys though, there are ... Continue Reading

Optimizing Existing and Future Content: Overhauling Your Website's SEO Content Strategy

In part one of Overhauling Your Website’s SEO Content Strategy we showed you how to take inventory of your content and what to pay attention to when determining your website structure. In this post, we’ll show you how to optimize your existing... Continue Reading

Simple vs Complex Logos

Logos are generally considered the face of your brand, and naturally they are the first touchpoint consumers have with you. Recognizability is everything when it comes to the success of a logo, and there are many types and styles of logos that... Continue Reading

LGBTQ+ Tourism Websites Doing It Right

Traveling as an out and proud gay person can often be quite scary. Studies have shown that although LGBTQ+ people want to be integrated into mainstream travel marketing messages, they often want a place dedicated just for them - to know that... Continue Reading

Ideas to Show Off Your Company's Pride

As a queer person working in the LGBTQ+ marketing space, the idea of Pride 365 has always meant a lot to me. I always look to push clients to make the LGBTQ+ community part of their outreach every day of the year. But coronavirus, BLM, pride parade... Continue Reading

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