Dustin Woehrmann

I landed in New Orleans and love this city full of culture and creativity. Love coffee. Love being creatively challenged. Have grown to like brussel sprouts.

Shea Couleé and Shea Cool-Ade

6 Brand Partnerships That We Can All Learn From

Brand partnerships have been around for a long time, like the most famous pairing, peanut butter and chocolate (or was it chocolate and peanut butter?). Some are moderately successful, but they can bring an even bigger lift to a project or brand if... Continue Reading
Small town graphic

Seeking Small Towns with Unique Queer Cultures

It was starting to be a trend even before the pandemic, that people were visiting lesser-known queer-friendly towns. With people staying a little closer to home, the opportunity is ripe for your funky, cute, odd, queer culture to shine. Continue Reading
Boat lifesaver with pride and trans flags and disability symbol

Can Inclusive Marketing Save You from the Pandemic?

There is a lot of pent-up desire to socialize and reconnect. More and more people are getting vaccinated, yet the CDC warns of another possible outbreak. Business owners are caught between earning a living and being the source of new infections.... Continue Reading
Man standing on red rocks in Utah

LGBTQ+ Marketing For Destinations - Travelers At A Tipping Point

Throughout this pandemic, we’ve advised destinations to update their websites, freshen photography, connect with local community organizations, and keep a thread of awareness out there. Now it’s imperative that you make the necessary changes to your... Continue Reading
Rollercoaster with 2020 riding

Riding The 2020 Roller Coaster

Read while listening to: Love Roller Coaster As we enter the final quarter of the year, which I can’t believe, I wanted to share how this year has played out for the Boombox team. As many of you know, we do a lot of work in the tourism and LGBTQ+... Continue Reading
signs saying things like we're back y'all and everyone likes a comeback

Reopening Your Business from a Marketing Perspective

For some businesses, say hair salons, the mere suggestion of reopening filled up your books. For others, it’s going to take some work and planning. While people are eager to get out and support businesses like yours, the competition will be high.... Continue Reading
Two guys at a Pride event

LGBTQ+ Travelers will be First to Return... to Your Destination?

It’s been how many weeks, er... months settling into our new “normal”? Hopefully you and your team have the WFH kinks worked out and are starting to look to the future. The businesses and destinations that prepare today for post-CV19 will reap the... Continue Reading

5 things DMOs can do awaiting the impact of coronavirus / COVID-19

Editors note: this article was updated April 20, 2020 Continue Reading

Inclusive Marketing Just Got Huge

When marketers started doing LGBTQ+ marketing, they were specifically targeting their message to gay men and occasionally lesbians (and many still are). With an LGBTQ+ population estimated at around 5%, companies had to decide if the ROI was there... Continue Reading
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Authentically inauthentic

Destination imagery: what’s real and what’s really not? How to keep your marketing authentic. We were doing a large strategy meeting with a client, and as we’re going around the table talking about creating rich, real, interesting content, everyone... Continue Reading

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