Social Trends That are Here to Stay
A guide to creating evergreen online content.
5 Tips for Working with a Copywriter
As fellow marketers, you don’t need to be told just how powerful words are. Words shape our campaigns and narratives. They captivate, convert, and...
Do You Want Your Diverse Messages to Resonate? Don’t Cast a Wide Net.
Authenticity and diversity are both important, but as marketers, we need to recognize that specific stories and messages are not going to resonate...
The Story of Boombox
Boombox—our full-service creative and experiential marketing agency—was officially formed in late 2022. For a while, our exciting news remained a...
Should Your Brand Go "Woke?"
No, Bud Light did not make a big mistake by going “woke”… and don’t let others fool you into thinking that. So, instead of catering to the demands...
(Don’t) Slap a Drag Queen on It: The Evolution of Rainbow Capitalism
For years, Boombox has taught businesses and brands how to effectively market to queer people without resorting to that tired, performative trend...
4 Tactics for Boosting the Results of Public Health Marketing
Public health and marketing are two fields that have always gone hand in hand in the United States. In fact, in 2021, pharmaceutical companies spent...
Design Systems Provide Consistency & Maintainability For Our Websites
A design system is a set of guidelines that are used as building blocks for pages of a website. It acts as a shared brand palette that contains a...
5 Benefits In Becoming a Pride Sponsor
Over the past decade, the number of major brands participating in Pride events has been rapidly rising. But why? Can we chalk it up to the age of...
Diversity Means Accepting Change. That's a Good Thing.
The Little Mermaid live-action adaptation–and its star Halle Bailey–have recently made quite a splash online, as fans had intense reactions to seeing...
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