What’s the Cost of Using a Website Builder Instead of an Agency?
No matter what you do, your business probably needs a website. Popular website builders like Squarespace and Wix offer a seemingly affordable solution: build your own website and pay less than what you would for an agency or a developer. After all,... Continue Reading
Analyzing LGBTQ+ Ads: What Works and What Doesn’t?
Display ads (commonly known as banner ads) are commonplace in modern digital advertising. They’re often pretty affordable to develop and remain integral to many media expert’s campaign recommendations. Targeting with display advertising has gotten... Continue Reading
Dismantling Perfectionism: One Win at a Time
The idea of ‘perfect’ is really quite unattainable. There is no one solution that is right for everyone at every time, and you can’t always make everyone happy. What’s perfect to one person may be completely wrong for another, and what’s acceptable... Continue Reading
Seeking Small Towns with Unique Queer Cultures
It was starting to be a trend even before the pandemic, that people were visiting lesser-known queer-friendly towns. With people staying a little closer to home, the opportunity is ripe for your funky, cute, odd, queer culture to shine. Continue Reading
Appellate Court Rules Winn-Dixie's Website Did Not Violate the ADA
The plot thickens for website accessibility legislation and the Americans with Disabilities Act (ADA). On April 7, 2021, a new ruling came down from the Eleventh Circuit Court of Appeals about websites, accessibility, and public accommodation. Continue Reading
Why Cursive Is Still Relevant in Design
We recently had a client approach us for some design work who told us that they did not want a script font on their design due to the fact that some people could no longer read cursive. At first this seemed to be a somewhat jarring and comical... Continue Reading
Can Inclusive Marketing Save You from the Pandemic?
There is a lot of pent-up desire to socialize and reconnect. More and more people are getting vaccinated, yet the CDC warns of another possible outbreak. Business owners are caught between earning a living and being the source of new infections.... Continue Reading
How Do I Reach an LGBTQ+ Audience with My Digital Marketing Strategy?
If you’re looking to invest media dollars to target LGBTQ+ people - one of the first questions you need to ask is “where do LGBTQ+ people consume content?” Since the LGBTQ+ community is a diverse group made up of people of all ages, ethnicities,... Continue Reading
Preparing Your Brand for Pride Season
A year into the COVID-19 pandemic, Americans are learning how to live alongside the virus and adapt their behaviors so they can take part in activities and events that matter to them - even if it may look different than before. Pride 2021 certainly... Continue ReadingReady to continue the conversation?
