5 Reasons Why Business Cards Are Still Important
If you’re setting up a new business or even if your company has been around for years, one of the questions you may be asking yourself is: do people...
6 Branding Mistakes You Should Avoid
If you’re running a business right now, then you may or may not understand the importance of building a strong brand. A key part of achieving success...
Why Cursive Is Still Relevant in Design
We recently had a client approach us for some design work who told us that they did not want a script font on their design due to the fact that some...
New Year, New Brand: Stepping Into the New Year With a Fresh Approach
2020 was a horrible year, to say the least. Amongst a pandemic, racial injustice, and political disaster, some people took the time to re-evaluate...
PMS, CMYK, RGB, HEX...WTH? Color Modes Explained
As we’ve discussed before color plays a key role in branding and is essential in establishing an emotional connection with customers. Because brands...
Simple vs Complex Logos
Logos are generally considered the face of your brand, and naturally they are the first touchpoint consumers have with you. Recognizability is...
Why You Shouldn't Go Cheap on Logo Design
Logo design today is highly underrated. In a world of millions of logo templates and cheap pre-made logos available at the click of a button, the...
The Visual Evolution of LGBTQ+ Marketing
As we enter into a new decade, it’s clear that marketing to the LGBTQ+ community has come a long way. The LGBTQ+ community is no longer a niche...
Getting Personal with Brand Typography
Communication is an essential factor in everything we do. Whether you’re trying to create a relationship with an audience or simply connect with...
Color's Impact On Branding
When it comes to identifying your brand, your logo is more than likely the first thing your customers will think of. A brand’s logo and visual...
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