--- title: How Should Brands Prepare for Pride? (2022 Edition) description: Read our blog for 3 things brands should keep in mind when preparing for LGBTQ Pride 2022 image: https://heyboombox.bovitzinc.com/hubfs/ResizeHero-1.jpg --- [![Boombox Logo](https://heyboombox.bovitzinc.com/hubfs/Boombox%20Blog%20Assets/Boombox-logo-horizontal.svg) ![Boombox Logo](https://heyboombox.bovitzinc.com/hubfs/Boombox%20Blog%20Assets/Boombox-logo-horizontal.svg)](https://heyboombox.com/) - [Case Studies](https://heyboombox.com/case-studies/) - [Capabilities](https://heyboombox.com/capabilities/) - [About / Vision](https://heyboombox.com/about-vision/) - [Blog](https://heyboombox.bovitzinc.com) - [Say Hey](https://heyboombox.com/contact/) - [Case Studies](https://heyboombox.com/case-studies/) - [Capabilities](https://heyboombox.com/capabilities/) - [About / Vision](https://heyboombox.com/about-vision/) - [Blog](https://heyboombox.bovitzinc.com) - [Say Hey](https://heyboombox.com/contact/) 1 min read # How Should Brands Prepare for Pride? (2022 Edition) [![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hubfs/ObsessedWithHumanity-favicon.png) Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team) : Mar 4, 2022 3:48:01 PM [lgbtq+ marketing](https://heyboombox.bovitzinc.com/tag/lgbtq-marketing) [Cause & Diversity Marketing](https://heyboombox.bovitzinc.com/tag/cause-diversity-marketing) ![How Should Brands Prepare for Pride? (2022 Edition)](https://heyboombox.bovitzinc.com/hubfs/ResizeHero-1.jpg) After a two year hiatus, Pride events around the United States are preparing their comeback tour, but even with the looming promise of ‘returning to normal’, things at Pride will likely look a bit different. Here are three things to keep in mind if you are [thinking about sponsoring Pride](https://heyboombox.bovitzinc.com/5-benefits-in-becoming-a-pride-sponsor) in 2022. ## COVID Isn’t Going Anywhere With the Omicron variant retreating, near term optimism is quite high, but 64% of the public believes that COVID will be with us for at least the next several years\*. While nobody really knows how long we will be coping with the virus, Americans’ sentiment towards COVID certainly can shape how we view public events like Pride and how organizers may be thinking about their planning. Over the past two years, queer events have been *much* more likely to cancel or modify events out of fears of COVID than the population at large. Brands need to be adaptable, but not fearful that changes might happen. ## Virtual Prides Have a Lot of Value Many Prides will likely keep virtual options as stages for performers and to facilitate interaction among community members. Brands should use[virtual pride events](https://heyboombox.bovitzinc.com/the-future-of-virtual-pride) as a way to interact with those that prefer online interactions. Virtual can be especially powerful for those under 18, the immunocompromised community, as well as community members who are still closeted.  ## Give Back to the Community and Communicate Your Efforts to Them   Many companies stumble in their Pride campaigns because they don’t include a give-back component in their efforts. While Pride sponsorship dollars may go towards community centers, brands should think about what other [givebacks align with their values.](https://heyboombox.bovitzinc.com/preparing-your-brand-for-pride-season) Brands should also not shy away from telling consumers specifically what they did to give back to the community. Ideas for communicating CSR efforts include running a preroll video, putting out a press release, or sending out a newsletter. If you’re looking to get involved in sponsoring an upcoming Pride event but don’t know where to start, [reach out](https://heyboombox.com/contact/)! Our diverse team of LGBTQ+ marketing professionals can take care of your activation from start to finish [![Download Our LGBTQ+ Marketing Guide](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5360974/7e6dd5e7-9d24-4111-940b-aaf5cd0fe14f.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5360974/7e6dd5e7-9d24-4111-940b-aaf5cd0fe14f) - [Tweet](https://twitter.com/share) [![Why We’re Evolving and What It Means to Be Obsessed with Humanity®](https://heyboombox.bovitzinc.com/hubfs/OWH-HubSpot-Thumbnail-1200x627-V02-1.jpg)](https://heyboombox.bovitzinc.com/why-were-evolving-and-what-it-means-to-be-obsessed-with-humanity) #### [Why We’re Evolving and What It Means to Be Obsessed with Humanity®](https://heyboombox.bovitzinc.com/why-were-evolving-and-what-it-means-to-be-obsessed-with-humanity) ![Picture of Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/author/bovitz-boombox-team): May 14, 2026 12:34:14 PM As an integrated insights, strategy and marketing agency, we’ve always believed that meaningful impact starts with people. [Obsessed with Humanity](https://heyboombox.bovitzinc.com/tag/obsessed-with-humanity) [Read More](https://heyboombox.bovitzinc.com/why-were-evolving-and-what-it-means-to-be-obsessed-with-humanity) [![A Human-First POV on Social and Why Most Brands Get It Wrong](https://heyboombox.bovitzinc.com/hubfs/IMG_0892.jpeg)](https://heyboombox.bovitzinc.com/a-human-first-pov-on-social-and-why-most-brands-get-it-wrong) #### [A Human-First POV on Social and Why Most Brands Get It Wrong](https://heyboombox.bovitzinc.com/a-human-first-pov-on-social-and-why-most-brands-get-it-wrong) ![Picture of Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/author/bovitz-boombox-team): Feb 21, 2026 10:49:05 AM Brands are producing more social content than ever.More posts. More formats. More trends. More volume. [Read More](https://heyboombox.bovitzinc.com/a-human-first-pov-on-social-and-why-most-brands-get-it-wrong) [![Common Pitfalls in Experiential Marketing](https://heyboombox.bovitzinc.com/hubfs/Boombox-CommonExperientialMistakes-Blog-Header-V01.jpg)](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) #### [Common Pitfalls in Experiential Marketing](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) ![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team): Sep 5, 2025 5:38:00 PM [Experiential Marketing](https://heyboombox.bovitzinc.com/tag/experiential-marketing) [Research & Insights](https://heyboombox.bovitzinc.com/tag/research-insights) [Read More](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) ##### SITEMAP SITEMAP [Home](https://heyboombox.com/)  [Capabilities](https://heyboombox.com/capabilities/)  [Case Studies](https://heyboombox.com/case-studies/) [About/Vision](https://heyboombox.com/about-vision/) [Contact](https://heyboombox.com/contact/) [Blog](https://heyboombox.bovitzinc.com/) [![facebook-square-brands](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/facebook-square-brands.png?width=33&height=33&name=facebook-square-brands.png)](https://www.facebook.com/heyboombox)  [![icon-twitter](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/icon-twitter.png?width=33&height=33&name=icon-twitter.png)](https://twitter.com/heyboomboxtwt)  [![instagram-square-brands](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/instagram-square-brands.png?width=33&height=33&name=instagram-square-brands.png)](https://www.instagram.com/heyboomboxinsta/)  [![linkedin-icon](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/linkedin-icon.png?width=33&height=33&name=linkedin-icon.png)](https://www.linkedin.com/company/heyboombox/about/)  ![Group 6386](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/Group%206386.png?width=33&height=33&name=Group%206386.png)  [![YouTube Icon Red - Boombox](https://heyboombox.bovitzinc.com/hs-fs/hubfs/YouTube%20Icon%20Red%20-%20Boombox.png?width=34&height=34&name=YouTube%20Icon%20Red%20-%20Boombox.png)](https://www.youtube.com/@heyboombox) ###### Sign up for our newsletter ##### NYC NYC 5 W 37th St. New York, NY 10018 ##### LOS ANGELES LOS ANGELES 3110 Pennsylvania Ave. Santa Monica, CA 90404 ##### NEW ORLEANS NEW ORLEANS 1930 Saint Claude Ave. New Orleans, LA 70116 - Privacy © 2026 Boombox