--- title: LGBTQ+ Americans Are One of the Most Vaccinated Groups description: LGBTQ Americans are arguably the most vaccinated sub-population. LGBTQs should be a crucial your business or destination's marketing mix. image: https://heyboombox.bovitzinc.com/hubfs/lgbtq_vaccine-02.jpg --- [![Boombox Logo](https://heyboombox.bovitzinc.com/hubfs/Boombox%20Blog%20Assets/Boombox-logo-horizontal.svg) ![Boombox Logo](https://heyboombox.bovitzinc.com/hubfs/Boombox%20Blog%20Assets/Boombox-logo-horizontal.svg)](https://heyboombox.com/) - [Case Studies](https://heyboombox.com/case-studies/) - [Capabilities](https://heyboombox.com/capabilities/) - [About / Vision](https://heyboombox.com/about-vision/) - [Blog](https://heyboombox.bovitzinc.com) - [Say Hey](https://heyboombox.com/contact/) - [Case Studies](https://heyboombox.com/case-studies/) - [Capabilities](https://heyboombox.com/capabilities/) - [About / Vision](https://heyboombox.com/about-vision/) - [Blog](https://heyboombox.bovitzinc.com) - [Say Hey](https://heyboombox.com/contact/) 1 min read # LGBTQ+ Americans Are One of the Most Vaccinated Groups [![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hubfs/ObsessedWithHumanity-favicon.png) Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team) : Oct 12, 2021 12:53:32 PM [lgbtq+ marketing](https://heyboombox.bovitzinc.com/tag/lgbtq-marketing) ![LGBTQ+ Americans Are One of the Most Vaccinated Groups](https://heyboombox.bovitzinc.com/hubfs/lgbtq_vaccine-02.jpg) America has only three cities (that require indoor vaccinations): New York, San Francisco, and New Orleans. Everywhere else is (in the) Cleveland (Clinic) - Tennessee Williams  Ok, obviously that isn’t the original quote, but it’s eerily close to one of history’s most important queer writers Tennessee Williams famous saying.  Here are the facts. 1. [NYC, San Francisco, and New Orleans are the three large American cities that require vaccines for people to participate in high risk indoor activities](https://www.deseret.com/coronavirus/2021/8/16/22627266/covid-19-vaccination-mandates-proof-for-entry-restaurants-businesses-in-united-states).  2. The FDA fully authorized Pfizer’s COVID vaccine on August 23rd, opening the door for [more vaccine mandates](https://www.nytimes.com/2021/08/23/us/politics/fda-approval-pfizer-vaccine.html).  3. The Delta variant is spreading rapidly and scientists are unsure of the trajectory of the virus. 4. Cities, states, and private employers are ratcheting up restrictions to curb the spread of COVID.  While only 3 cities are currently instating vaccine mandates, it stands to reason that many more will follow suit, especially with full FDA approval of Pfizer’s shot. Since only 72% of Americans 12+ are partially or fully vaccinated, that leaves around 28% of Americans that soon might not be able to come to your destination or business.  The way I look at it, there are two ways businesses can cope with vaccine requirements. Engage in mass marketing and know that only about 72% of people who you are reaching are actually able to patronize your business OR be intentional in your targeting and go after those groups that have a higher vaccine rate. Plus, segmenting your audience has been considered best practice for a while now, so targeting those groups with high vaccination rates is clearly the winning strategy. Segmenting vaccine data among subgroups can be a little tricky, but luckily a crucial survey revealed that about [92% of LGBTQ+ Americans have received at least one COVID shot](https://www.hrc.org/press-releases/hrc-foundation-survey-of-u-s-lgbtq-adults-shows-92-have-at-least-one-covid-19-shot). A number about 20 points higher than the population at large. Not only are LGBTQ+ people more vaccinated than their straight counterparts, they are some of the [most likely to begin resuming normal life](https://heyboombox.bovitzinc.com/lgbtq-travelers-will-be-first-to-return.-will-you-be-first) after setbacks such COVID-19. So, what are you waiting for? Start [reaching out](https://heyboombox.bovitzinc.com/exploring-the-digital-strategy-to-reach-lgbtqs) to this [growing](https://heyboombox.bovitzinc.com/inclusive-marketing-just-got-huge) and crucial audience! [![Download Our LGBTQ+ Marketing Guide](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5360974/7e6dd5e7-9d24-4111-940b-aaf5cd0fe14f.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5360974/7e6dd5e7-9d24-4111-940b-aaf5cd0fe14f) *\*COVID-19 is a rapidly evolving crisis. Some information may be outdated by the time you read this article. The article was originally published on September 9th, 2021.* - [Tweet](https://twitter.com/share) [![Why We’re Evolving and What It Means to Be Obsessed with Humanity®](https://heyboombox.bovitzinc.com/hubfs/OWH-HubSpot-Thumbnail-1200x627-V02-1.jpg)](https://heyboombox.bovitzinc.com/why-were-evolving-and-what-it-means-to-be-obsessed-with-humanity) #### [Why We’re Evolving and What It Means to Be Obsessed with Humanity®](https://heyboombox.bovitzinc.com/why-were-evolving-and-what-it-means-to-be-obsessed-with-humanity) ![Picture of Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/author/bovitz-boombox-team): May 14, 2026 12:34:14 PM As an integrated insights, strategy and marketing agency, we’ve always believed that meaningful impact starts with people. [Obsessed with Humanity](https://heyboombox.bovitzinc.com/tag/obsessed-with-humanity) [Read More](https://heyboombox.bovitzinc.com/why-were-evolving-and-what-it-means-to-be-obsessed-with-humanity) [![A Human-First POV on Social and Why Most Brands Get It Wrong](https://heyboombox.bovitzinc.com/hubfs/IMG_0892.jpeg)](https://heyboombox.bovitzinc.com/a-human-first-pov-on-social-and-why-most-brands-get-it-wrong) #### [A Human-First POV on Social and Why Most Brands Get It Wrong](https://heyboombox.bovitzinc.com/a-human-first-pov-on-social-and-why-most-brands-get-it-wrong) ![Picture of Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/author/bovitz-boombox-team): Feb 21, 2026 10:49:05 AM Brands are producing more social content than ever.More posts. More formats. More trends. More volume. [Read More](https://heyboombox.bovitzinc.com/a-human-first-pov-on-social-and-why-most-brands-get-it-wrong) [![Common Pitfalls in Experiential Marketing](https://heyboombox.bovitzinc.com/hubfs/Boombox-CommonExperientialMistakes-Blog-Header-V01.jpg)](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) #### [Common Pitfalls in Experiential Marketing](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) ![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team): Sep 5, 2025 5:38:00 PM [Experiential Marketing](https://heyboombox.bovitzinc.com/tag/experiential-marketing) [Research & Insights](https://heyboombox.bovitzinc.com/tag/research-insights) [Read More](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) ##### SITEMAP SITEMAP [Home](https://heyboombox.com/)  [Capabilities](https://heyboombox.com/capabilities/)  [Case Studies](https://heyboombox.com/case-studies/) [About/Vision](https://heyboombox.com/about-vision/) [Contact](https://heyboombox.com/contact/) [Blog](https://heyboombox.bovitzinc.com/) [![facebook-square-brands](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/facebook-square-brands.png?width=33&height=33&name=facebook-square-brands.png)](https://www.facebook.com/heyboombox)  [![icon-twitter](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/icon-twitter.png?width=33&height=33&name=icon-twitter.png)](https://twitter.com/heyboomboxtwt)  [![instagram-square-brands](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/instagram-square-brands.png?width=33&height=33&name=instagram-square-brands.png)](https://www.instagram.com/heyboomboxinsta/)  [![linkedin-icon](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/linkedin-icon.png?width=33&height=33&name=linkedin-icon.png)](https://www.linkedin.com/company/heyboombox/about/)  ![Group 6386](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/Group%206386.png?width=33&height=33&name=Group%206386.png)  [![YouTube Icon Red - Boombox](https://heyboombox.bovitzinc.com/hs-fs/hubfs/YouTube%20Icon%20Red%20-%20Boombox.png?width=34&height=34&name=YouTube%20Icon%20Red%20-%20Boombox.png)](https://www.youtube.com/@heyboombox) ###### Sign up for our newsletter ##### NYC NYC 5 W 37th St. New York, NY 10018 ##### LOS ANGELES LOS ANGELES 3110 Pennsylvania Ave. Santa Monica, CA 90404 ##### NEW ORLEANS NEW ORLEANS 1930 Saint Claude Ave. New Orleans, LA 70116 - Privacy © 2026 Boombox