--- title: Hey Boombox Blog description: We work across several disciplines including strategy, creative, and activation to transform the ways people see and engage with your brand’s message. --- [![Boombox Logo](https://heyboombox.bovitzinc.com/hubfs/Boombox%20Blog%20Assets/Boombox-logo-horizontal.svg) ![Boombox Logo](https://heyboombox.bovitzinc.com/hubfs/Boombox%20Blog%20Assets/Boombox-logo-horizontal.svg)](https://heyboombox.com/) - [Case Studies](https://heyboombox.com/case-studies/) - [Capabilities](https://heyboombox.com/capabilities/) - [About / Vision](https://heyboombox.com/about-vision/) - [Blog](https://heyboombox.bovitzinc.com) - [Say Hey](https://heyboombox.com/contact/) - [Case Studies](https://heyboombox.com/case-studies/) - [Capabilities](https://heyboombox.com/capabilities/) - [About / Vision](https://heyboombox.com/about-vision/) - [Blog](https://heyboombox.bovitzinc.com) - [Say Hey](https://heyboombox.com/contact/) # Hey Boombox # Latest Articles   [![Obsessed with Humanity®](https://heyboombox.bovitzinc.com/hubfs/OWH-HubSpot-Thumbnail-1200x627-V02-1.jpg)](https://heyboombox.bovitzinc.com/why-were-evolving-and-what-it-means-to-be-obsessed-with-humanity) #### [Why We’re Evolving and What It Means to Be Obsessed with Humanity®](https://heyboombox.bovitzinc.com/why-were-evolving-and-what-it-means-to-be-obsessed-with-humanity) ![Picture of Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/author/bovitz-boombox-team): As an integrated insights, strategy and marketing agency, we’ve always believed that meaningful impact starts with people. [Read More](https://heyboombox.bovitzinc.com/why-were-evolving-and-what-it-means-to-be-obsessed-with-humanity) [![](https://heyboombox.bovitzinc.com/hubfs/IMG_0892.jpeg)](https://heyboombox.bovitzinc.com/a-human-first-pov-on-social-and-why-most-brands-get-it-wrong) #### [A Human-First POV on Social and Why Most Brands Get It Wrong](https://heyboombox.bovitzinc.com/a-human-first-pov-on-social-and-why-most-brands-get-it-wrong) ![Picture of Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/author/bovitz-boombox-team): Brands are producing more social content than ever.More posts. More formats. More trends. More volume. [Read More](https://heyboombox.bovitzinc.com/a-human-first-pov-on-social-and-why-most-brands-get-it-wrong) [![](https://heyboombox.bovitzinc.com/hubfs/Boombox-CommonExperientialMistakes-Blog-Header-V01.jpg)](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) #### [Common Pitfalls in Experiential Marketing](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) ![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team): [Read More](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) [![](https://heyboombox.bovitzinc.com/hubfs/Boombox-Innovation-Blog-Header-V01.jpg)](https://heyboombox.bovitzinc.com/the-real-reason-innovation-fails-and-what-to-do-about-it) #### [The Real Reason Innovation Fails (And What to Do About It)](https://heyboombox.bovitzinc.com/the-real-reason-innovation-fails-and-what-to-do-about-it) ![Picture of Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/author/bovitz-boombox-team): Innovation is essential for long-term growth. Yet despite big investments and bold ambitions, many companies continue to fall short. Why? Because... [Read More](https://heyboombox.bovitzinc.com/the-real-reason-innovation-fails-and-what-to-do-about-it) [![](https://heyboombox.bovitzinc.com/hubfs/Bovitz-Boombox-BehavorialScience-2025-Header-V01_(1).jpg)](https://heyboombox.bovitzinc.com/the-behavioral-science-secret-to-marketing-that-actually-changes-minds) #### [The Behavioral Science Secret to Marketing That Actually Changes Minds](https://heyboombox.bovitzinc.com/the-behavioral-science-secret-to-marketing-that-actually-changes-minds) ![Picture of Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/author/bovitz-boombox-team): More marketers today talk about behavioral science (BeSci) than ever before, but many are missing the real opportunity. Most use BeSci to improve... [Read More](https://heyboombox.bovitzinc.com/the-behavioral-science-secret-to-marketing-that-actually-changes-minds) [![](https://heyboombox.bovitzinc.com/hubfs/Blog-Hero.jpg)](https://heyboombox.bovitzinc.com/re-branding-the-research-and-insights-branch-of-our-agency-bovitz) #### [Re-branding the Research and Insights Branch of Our Agency, Bovitz!](https://heyboombox.bovitzinc.com/re-branding-the-research-and-insights-branch-of-our-agency-bovitz) ![Picture of Amanda Kaay](https://heyboombox.bovitzinc.com/hs-fs/hubfs/amanda-officeHeadshot-2019.jpg?width=30&name=amanda-officeHeadshot-2019.jpg) [Amanda Kaay](https://heyboombox.bovitzinc.com/author/amanda-kaay): Bovitz, the research and insights branch of Boombox, was due for a branding refresh. They wanted to explore new visuals and new language to better... [Read More](https://heyboombox.bovitzinc.com/re-branding-the-research-and-insights-branch-of-our-agency-bovitz) [![](https://heyboombox.bovitzinc.com/hubfs/Spring2025Trends-Header-V01.jpg)](https://heyboombox.bovitzinc.com/2025-social-media-trends) #### [Spring 2025 Social Media Trends: What to Expect in the Digital World](https://heyboombox.bovitzinc.com/2025-social-media-trends) [Kristol Faulkner](https://heyboombox.bovitzinc.com/author/kristol-faulkner): As we enter Spring 2025, social media continues to evolve at a rapid pace, driven by new technologies, shifting user behaviors, and the ever-changing... [Read More](https://heyboombox.bovitzinc.com/2025-social-media-trends) [![](https://heyboombox.bovitzinc.com/hubfs/Boombox-PhotoBooth-Blog-Header-V01.jpg)](https://heyboombox.bovitzinc.com/photo-booth-experiences) #### [A Photo (Booth) Is Worth a Thousand Impressions](https://heyboombox.bovitzinc.com/photo-booth-experiences) ![Picture of Uloma Ogbonnaya](https://heyboombox.bovitzinc.com/hs-fs/hubfs/T052TH8LJ-U04SSUHK3AT-99c626ebf70a-512.jpg?width=30&name=T052TH8LJ-U04SSUHK3AT-99c626ebf70a-512.jpg) [Uloma Ogbonnaya](https://heyboombox.bovitzinc.com/author/uloma-ogbonnaya): Let’s talk about one of the most effective and engaging ways to create lasting memories for your audience at your event: photo booths. [Read More](https://heyboombox.bovitzinc.com/photo-booth-experiences) [![](https://heyboombox.bovitzinc.com/hubfs/3-Branding-Mistakes-Header-V01.jpg)](https://heyboombox.bovitzinc.com/3-branding-mistakes) #### [Are You Making These 3 Branding Mistakes?](https://heyboombox.bovitzinc.com/3-branding-mistakes) ![Picture of Brittany Ranson](https://app.hubspot.com/settings/avatar/1ab2dbaa65228bb6fd98e3d312f925e9) [Brittany Ranson](https://heyboombox.bovitzinc.com/author/brittan-ranson): Branding is one of the most important components of a business. It’s what people see, what they know, and what they associate with your name and... [Read More](https://heyboombox.bovitzinc.com/3-branding-mistakes) [![](https://heyboombox.bovitzinc.com/hubfs/SegmentationToImprove-Header-V02.jpg)](https://heyboombox.bovitzinc.com/using-segmentation-to-improve-sponsorships-activations) #### [Using Segmentation to Improve Sponsorships & Activations](https://heyboombox.bovitzinc.com/using-segmentation-to-improve-sponsorships-activations) ![Picture of Ron Reisman](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Ron-Reisman.jpg?width=30&name=Ron-Reisman.jpg) [Ron Reisman](https://heyboombox.bovitzinc.com/author/ron-reisman): What do you think of when you hear the phrase “diverse sponsorships?” [Read More](https://heyboombox.bovitzinc.com/using-segmentation-to-improve-sponsorships-activations) [1](https://heyboombox.bovitzinc.com/page/1) [2](https://heyboombox.bovitzinc.com/page/2) [3](https://heyboombox.bovitzinc.com/page/3) [4](https://heyboombox.bovitzinc.com/page/4) [5](https://heyboombox.bovitzinc.com/page/5) [Next](https://heyboombox.bovitzinc.com/page/2) ## Ready to continue the conversation? 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