Influx of Sustainable Brands and its Effect on Marketing
Climate change is real. The Arctic Ocean could be ice-free for part of the year as early as 2044, according to a recent study at UCLA. And if we...
3 Companies That Make Us Go 'Oooooh': Brands Doing Marketing Well
What goes into your decision to choose one brand over another when making a purchase? Maybe you can relate to their marketing, you feel like they...
6 Ways Instagram Has Revolutionized Digital Marketing
Did you know the average Instagram user spends an impressive 53 minutes a day on the app? On one side of the equation, that spells out some sad...
3 Tips for Website Usability Testing
1: Use data, not opinions, to make design decisions A usability study is for monitoring participants and collecting data, not for having an open...
Trial Finds Company In Violation of ADA Over Inaccessible Website
In a landmark trial in 2017, a Florida federal judge ruled in favor of the plaintiff in a lawsuit against the grocery chain Winn-Dixie for violating...
Making Your Mark: What it takes to design an effective logo
A logo is undoubtedly one of the most important parts of a brand. It’s more than a mark. It’s a symbol of who you are and what you stand for as a...
Authentically inauthentic
Destination imagery: what’s real and what’s really not? How to keep your marketing authentic. We were doing a large strategy meeting with a client,...
Three Newsletter Tips to Improve Marketing Campaigns
Modern day email, like the modern day World Wide Web, has existed since the mid ’90s, but yet email still remains the de facto direct marketing...
Do Big Corporations Belong at Pride Rallies?
When Marsha P. Johnson threw the infamous brick during the Stonewall Riots in 1969, the world had no idea that a rainbow wave was heading its way....
Refining the Experience in UX
I had the pleasure of attending a conference in London that was organized by Nielsen Norman Group (NN/g), world leaders in research-based user...
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