Leadership Through Letting Go - Why It’s Good to Delegate
Managing other people is a skill, not a talent. And the best managers do one thing extremely well - delegate. By delegating you’re giving your...
Why Giving Back Is Good For Business
Giving back to your community is not only a civic responsibility, but it also makes good business sense. We’ll take a look at some options and...
The Visual Evolution of LGBTQ+ Marketing
As we enter into a new decade, it’s clear that marketing to the LGBTQ+ community has come a long way. The LGBTQ+ community is no longer a niche...
Influx of Sustainable Brands and its Effect on Marketing
Climate change is real. The Arctic Ocean could be ice-free for part of the year as early as 2044, according to a recent study at UCLA. And if we...
3 Companies That Make Us Go 'Oooooh': Brands Doing Marketing Well
What goes into your decision to choose one brand over another when making a purchase? Maybe you can relate to their marketing, you feel like they...
6 Ways Instagram Has Revolutionized Digital Marketing
Did you know the average Instagram user spends an impressive 53 minutes a day on the app? On one side of the equation, that spells out some sad...
3 Tips for Website Usability Testing
1: Use data, not opinions, to make design decisions A usability study is for monitoring participants and collecting data, not for having an open...
Trial Finds Company In Violation of ADA Over Inaccessible Website
In a landmark trial in 2017, a Florida federal judge ruled in favor of the plaintiff in a lawsuit against the grocery chain Winn-Dixie for violating...
Making Your Mark: What it takes to design an effective logo
A logo is undoubtedly one of the most important parts of a brand. It’s more than a mark. It’s a symbol of who you are and what you stand for as a...
Authentically inauthentic
Destination imagery: what’s real and what’s really not? How to keep your marketing authentic. We were doing a large strategy meeting with a client,...
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