---
title: Hey Boombox Blog (8)
description: We work across several disciplines including strategy, creative, and activation to transform the ways people see and engage with your brand’s message.  (8)
---

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- [Case Studies](https://heyboombox.com/case-studies/)
- [Capabilities](https://heyboombox.com/capabilities/)
- [About / Vision](https://heyboombox.com/about-vision/)
- [Blog](https://heyboombox.bovitzinc.com)
- [Say Hey](https://heyboombox.com/contact/)

# Hey Boombox

# Latest Articles

 

[![](https://heyboombox.bovitzinc.com/hubfs/image_from_ios.png)](https://heyboombox.bovitzinc.com/its-time-to-redesign-your-logo)

#### [It’s Time to Redesign Your Logo](https://heyboombox.bovitzinc.com/its-time-to-redesign-your-logo)

![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team):

How Do You Know If Your Logo Needs to Be Redone? When To Put Your Logo Out To Pasture Logos, unlike Hollywood’s elite, can’t get botox when they...

[Read More](https://heyboombox.bovitzinc.com/its-time-to-redesign-your-logo)

[![](https://heyboombox.bovitzinc.com/hubfs/mercedes-mehling-2ksc1toxle8-unsplash-1.png)](https://heyboombox.bovitzinc.com/how-covid-19-is-affecting-the-lgbtq-travel-community)

#### [How COVID-19 is Affecting the LGBTQ+ Travel Community](https://heyboombox.bovitzinc.com/how-covid-19-is-affecting-the-lgbtq-travel-community)

![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team):

The COVID crisis hasn't affected all segments of our economy equally. Farmers are still plowing their fields, many of us with desk jobs can safely...

[Read More](https://heyboombox.bovitzinc.com/how-covid-19-is-affecting-the-lgbtq-travel-community)

[![](https://heyboombox.bovitzinc.com/hubfs/CheapLogoDeasign-hero.jpg)](https://heyboombox.bovitzinc.com/why-you-shouldnt-go-cheap-on-logo-design)

#### [Why You Shouldn't Go Cheap on Logo Design](https://heyboombox.bovitzinc.com/why-you-shouldnt-go-cheap-on-logo-design)

![Picture of Beau Moss](https://heyboombox.bovitzinc.com/hs-fs/hubfs/78320747_10111545932780185_3489576510417797120_n.jpg?width=30&name=78320747_10111545932780185_3489576510417797120_n.jpg) [Beau Moss](https://heyboombox.bovitzinc.com/author/beau-moss):

Logo design today is highly underrated. In a world of millions of logo templates and cheap pre-made logos available at the click of a button, the...

[Read More](https://heyboombox.bovitzinc.com/why-you-shouldnt-go-cheap-on-logo-design)

[![](https://heyboombox.bovitzinc.com/hubfs/AltTags-hero.jpg)](https://heyboombox.bovitzinc.com/making-your-websites-images-reach-the-widest-audience-by-using-alt-text)

#### [Properly Using ALT Text For Your Images to Reach the Widest Audience](https://heyboombox.bovitzinc.com/making-your-websites-images-reach-the-widest-audience-by-using-alt-text)

![Picture of Phillip Dodson](https://heyboombox.bovitzinc.com/hs-fs/hubfs/author-avatar-phillip.jpg?width=30&name=author-avatar-phillip.jpg) [Phillip Dodson](https://heyboombox.bovitzinc.com/author/phillip-dodson):

Recently, there’s been an influx of people working from home and spending more time on the internet, so make sure your images are working for you...

[Read More](https://heyboombox.bovitzinc.com/making-your-websites-images-reach-the-widest-audience-by-using-alt-text)

[![](https://heyboombox.bovitzinc.com/hubfs/marketingpersonas-hero.jpg)](https://heyboombox.bovitzinc.com/what-are-marketing-personas-and-how-do-i-use-them)

#### [What Are Marketing Personas And How Do I Use Them?](https://heyboombox.bovitzinc.com/what-are-marketing-personas-and-how-do-i-use-them)

![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team):

In order for any business to truly be successful, it needs to reach the right audience. But how do you determine what audience is right for you? If...

[Read More](https://heyboombox.bovitzinc.com/what-are-marketing-personas-and-how-do-i-use-them)

[![Two guys at a Pride event](https://heyboombox.bovitzinc.com/hubfs/lgbttravelcover.jpg)](https://heyboombox.bovitzinc.com/lgbtq-travelers-will-be-first-to-return.-will-you-be-first)

#### [LGBTQ+ Travelers will be First to Return... to Your Destination?](https://heyboombox.bovitzinc.com/lgbtq-travelers-will-be-first-to-return.-will-you-be-first)

![Picture of Dustin Woehrmann](https://heyboombox.bovitzinc.com/hs-fs/hubfs/author-avatar-dustin.jpg?width=30&name=author-avatar-dustin.jpg) [Dustin Woehrmann](https://heyboombox.bovitzinc.com/author/dustin-woehrmann):

It’s been how many weeks, er... months settling into our new “normal”? Hopefully you and your team have the WFH kinks worked out and are starting to...

[Read More](https://heyboombox.bovitzinc.com/lgbtq-travelers-will-be-first-to-return.-will-you-be-first)

[![](https://heyboombox.bovitzinc.com/hubfs/gavin-allanwood-npsqco-tnr0-unsplash.jpg)](https://heyboombox.bovitzinc.com/the-importance-of-marketing-during-covid-19)

#### [The Importance Of Marketing During COVID-19](https://heyboombox.bovitzinc.com/the-importance-of-marketing-during-covid-19)

![Picture of Rachel Wilson](https://heyboombox.bovitzinc.com/hs-fs/hubfs/author-avatar-rachel.jpg?width=30&name=author-avatar-rachel.jpg) [Rachel Wilson](https://heyboombox.bovitzinc.com/author/rachel-wilson):

Let’s be real for a moment, COVID-19 is scary. There’s a lot of uncertainty out there. But here’s one thing that is certain, being proactive when it...

[Read More](https://heyboombox.bovitzinc.com/the-importance-of-marketing-during-covid-19)

[![](https://heyboombox.bovitzinc.com/hubfs/ChessHeader.jpg)](https://heyboombox.bovitzinc.com/improve-how-you-think-through-mixing-up-your-creative-exercises)

#### [Improve How You Think Through Mixing Up Your Creative Exercises](https://heyboombox.bovitzinc.com/improve-how-you-think-through-mixing-up-your-creative-exercises)

![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team):

When prompted with the word "genius," who do you think of?

[Read More](https://heyboombox.bovitzinc.com/improve-how-you-think-through-mixing-up-your-creative-exercises)

[![](https://heyboombox.bovitzinc.com/hubfs/HeaderImageImprovBlog.jpg)](https://heyboombox.bovitzinc.com/improving-your-creative-process-through-improv)

#### [Improving Your Creative Process Through Improv](https://heyboombox.bovitzinc.com/improving-your-creative-process-through-improv)

![Picture of Rachel Wilson](https://heyboombox.bovitzinc.com/hs-fs/hubfs/author-avatar-rachel.jpg?width=30&name=author-avatar-rachel.jpg) [Rachel Wilson](https://heyboombox.bovitzinc.com/author/rachel-wilson):

It’s 3 p.m. on a Thursday and your creative director has just told you that the client needs new ideas by the end of the day tomorrow. The ideas have...

[Read More](https://heyboombox.bovitzinc.com/improving-your-creative-process-through-improv)

[![](https://heyboombox.bovitzinc.com/hubfs/cdc-w9KEokhajKw-unsplash-Photo-by-CDC-on-Unsplash-sm2.jpg)](https://heyboombox.bovitzinc.com/5-things-dmos-can-do-while-awaiting-the-impact-of-coronavirus-/-covid-19)

#### [5 things DMOs can do awaiting the impact of coronavirus / COVID-19](https://heyboombox.bovitzinc.com/5-things-dmos-can-do-while-awaiting-the-impact-of-coronavirus-/-covid-19)

![Picture of Dustin Woehrmann](https://heyboombox.bovitzinc.com/hs-fs/hubfs/author-avatar-dustin.jpg?width=30&name=author-avatar-dustin.jpg) [Dustin Woehrmann](https://heyboombox.bovitzinc.com/author/dustin-woehrmann):

Editors note: this article was updated April 20, 2020

[Read More](https://heyboombox.bovitzinc.com/5-things-dmos-can-do-while-awaiting-the-impact-of-coronavirus-/-covid-19)

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