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The Visual Evolution of LGBTQ+ Marketing

As we enter into a new decade, it’s clear that marketing to the LGBTQ+ community has come a long way. The LGBTQ+ community is no longer a niche market, but an influential group whose voice grows stronger all the time. However, when it comes to how... Continue Reading

Influx of Sustainable Brands and its Effect on Marketing

Climate change is real. The Arctic Ocean could be ice-free for part of the year as early as 2044, according to a recent study at UCLA. And if we don’t take action now and reduce greenhouse gases significantly, we’re poised to witness the first-ever... Continue Reading

3 Companies That Make Us Go 'Oooooh': Brands Doing Marketing Well

What goes into your decision to choose one brand over another when making a purchase? Maybe you can relate to their marketing, you feel like they really get you, or they share your same values. Is it all about price & functionality, or does status... Continue Reading
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6 Ways Instagram Has Revolutionized Digital Marketing

Did you know the average Instagram user spends an impressive 53 minutes a day on the app? On one side of the equation, that spells out some sad realities for the modern world. On the other side, as a marketer, I can’t help but see the opportunity... Continue Reading

3 Tips for Website Usability Testing

1: Use data, not opinions, to make design decisions A usability study is for monitoring participants and collecting data, not for having an open forum on how the participant thinks the design can be improved. That’s not to say that opinions aren’t... Continue Reading

Trial Finds Company In Violation of ADA Over Inaccessible Website

In a landmark trial in 2017, a Florida federal judge ruled in favor of the plaintiff in a lawsuit against the grocery chain Winn-Dixie for violating the Americans with Disabilities Act (ADA). The plaintiff, Juan Carlos Gil, claimed that Winn-Dixie’s... Continue Reading

Making Your Mark: What it takes to design an effective logo

A logo is undoubtedly one of the most important parts of a brand. It’s more than a mark. It’s a symbol of who you are and what you stand for as a company. Every designer has a different process when creating logo marks. Continue Reading

Authentically inauthentic

Destination imagery: what’s real and what’s really not? How to keep your marketing authentic. We were doing a large strategy meeting with a client, and as we’re going around the table talking about creating rich, real, interesting content, everyone... Continue Reading

Three Newsletter Tips to Improve Marketing Campaigns

Modern day email, like the modern day World Wide Web, has existed since the mid ’90s, but yet email still remains the de facto direct marketing method for customer engagement. In 2018, email newsletters globally had a whopping 20.92% open rate and a... Continue Reading

Do Big Corporations Belong at Pride Rallies?

When Marsha P. Johnson threw the infamous brick during the Stonewall Riots in 1969, the world had no idea that a rainbow wave was heading its way. But despite the unexpectedness of the movement, the LGBTQ+ community continued to fight for equal... Continue Reading

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