--- title: 5 Beautifully Executed LGBTQ+ Video Ads description: Because LGBTQ advertising is more mainstream, it’s not enough to include queer people in your videos and call it a day. Your ads need to be deliberate. image: https://heyboombox.bovitzinc.com/hubfs/LGBTQ-Video-Hero.jpg --- [![Boombox Logo](https://heyboombox.bovitzinc.com/hubfs/Boombox%20Blog%20Assets/Boombox-logo-horizontal.svg) ![Boombox Logo](https://heyboombox.bovitzinc.com/hubfs/Boombox%20Blog%20Assets/Boombox-logo-horizontal.svg)](https://heyboombox.com/) - [Case Studies](https://heyboombox.com/case-studies/) - [Capabilities](https://heyboombox.com/capabilities/) - [About / Vision](https://heyboombox.com/about-vision/) - [Blog](https://heyboombox.bovitzinc.com) - [Say Hey](https://heyboombox.com/contact/) - [Case Studies](https://heyboombox.com/case-studies/) - [Capabilities](https://heyboombox.com/capabilities/) - [About / Vision](https://heyboombox.com/about-vision/) - [Blog](https://heyboombox.bovitzinc.com) - [Say Hey](https://heyboombox.com/contact/) 1 min read # 5 Beautifully Executed LGBTQ+ Video Ads [![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hubfs/ObsessedWithHumanity-favicon.png) Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team) : Jan 25, 2021 10:52:34 AM [lgbtq+ marketing](https://heyboombox.bovitzinc.com/tag/lgbtq-marketing) [Media Production](https://heyboombox.bovitzinc.com/tag/media-production) [Cause & Diversity Marketing](https://heyboombox.bovitzinc.com/tag/cause-diversity-marketing) ![5 Beautifully Executed LGBTQ+ Video Ads](https://heyboombox.bovitzinc.com/hubfs/LGBTQ-Video-Hero.jpg) With every passing year, it seems that more and more advertisers are showcasing LGBTQ+ people in their ads. I don’t want to distract from that important progress, because it’s something we have fought for years to achieve. However, now that LGBTQ+ advertising is a little more mainstream, it’s not enough to simply include queer people in your [videos](https://heyboombox.com/case-studies/new-orleans-tourism-when-it-comes-to-the-lgbtq-community-video-content-marketing-is-queen/) and call it a day. Your ads need to be powerful and deliberate to change the hearts and minds of consumers. ## Here are some of my favorites: ### Instagram It’s queer and diverse without showing any ‘gay specific’ moments. It’s obvious queer people were cast and crucial to the message. The upbeat music and captivating camera transitions keep you watching. ### Sabra  Sabra’s ad does a great job of showing cultural icons that resonate with all different types of people. For the queer specific audience, it was smart to choose a queen like Miz Cracker - as you can recognize her voice from across the room. ### Etsy   As an LGBTQ+ person, whether you’ve been in this exact situation or not, you instantly know the feeling of the boyfriend at his partner’s family party. Etsy’s ad makes you feel comforted in a situation that involves family - a place many people feel unwelcome around the holidays. ### Kodak  Even though it’s a long spot, I think it works since it’s for a camera brand. The piece invokes a strong emotional response - perhaps more than any other ad I’ve ever seen. ### Gillette  Gillette’s choice to take their hyper-masculine brand and have trans representation was truly revolutionary. The main reason the ad was so impactful was because of how unexpected it was. All 5 of these ads are **very** different from one another, but they were clearly fit tested for their respective brands. If you're looking to create a video to reach the LGBTQ+ community and don't know where to start, [reach out](https://heyboombox.com/contact/?hsCtaTracking=c3e6105b-8778-4d47-92bf-b445ed92d2c1%7Cd8465520-759b-4fa2-8e1f-b69629513c32). We are happy to help! 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[Obsessed with Humanity](https://heyboombox.bovitzinc.com/tag/obsessed-with-humanity) [Read More](https://heyboombox.bovitzinc.com/why-were-evolving-and-what-it-means-to-be-obsessed-with-humanity) [![A Human-First POV on Social and Why Most Brands Get It Wrong](https://heyboombox.bovitzinc.com/hubfs/IMG_0892.jpeg)](https://heyboombox.bovitzinc.com/a-human-first-pov-on-social-and-why-most-brands-get-it-wrong) #### [A Human-First POV on Social and Why Most Brands Get It Wrong](https://heyboombox.bovitzinc.com/a-human-first-pov-on-social-and-why-most-brands-get-it-wrong) ![Picture of Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/author/bovitz-boombox-team): Feb 21, 2026 10:49:05 AM Brands are producing more social content than ever.More posts. More formats. More trends. More volume. 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