--- title: Hey Boombox Blog | Ron Reisman description: We work across several disciplines including strategy, creative, and activation to transform the ways people see and engage with your brand’s message. --- [![Boombox Logo](https://heyboombox.bovitzinc.com/hubfs/Boombox%20Blog%20Assets/Boombox-logo-horizontal.svg) ![Boombox Logo](https://heyboombox.bovitzinc.com/hubfs/Boombox%20Blog%20Assets/Boombox-logo-horizontal.svg)](https://heyboombox.com/) - [Case Studies](https://heyboombox.com/case-studies/) - [Capabilities](https://heyboombox.com/capabilities/) - [About / Vision](https://heyboombox.com/about-vision/) - [Blog](https://heyboombox.bovitzinc.com) - [Say Hey](https://heyboombox.com/contact/) - [Case Studies](https://heyboombox.com/case-studies/) - [Capabilities](https://heyboombox.com/capabilities/) - [About / Vision](https://heyboombox.com/about-vision/) - [Blog](https://heyboombox.bovitzinc.com) - [Say Hey](https://heyboombox.com/contact/) # Hey Boombox # Ron Reisman [![](https://heyboombox.bovitzinc.com/hubfs/SegmentationToImprove-Header-V02.jpg)](https://heyboombox.bovitzinc.com/using-segmentation-to-improve-sponsorships-activations) #### [Using Segmentation to Improve Sponsorships & Activations](https://heyboombox.bovitzinc.com/using-segmentation-to-improve-sponsorships-activations) ![Picture of Ron Reisman](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Ron-Reisman.jpg?width=30&name=Ron-Reisman.jpg) [Ron Reisman](https://heyboombox.bovitzinc.com/author/ron-reisman): What do you think of when you hear the phrase “diverse sponsorships?” [Read More](https://heyboombox.bovitzinc.com/using-segmentation-to-improve-sponsorships-activations) ## Ready to continue the conversation? [![Contact Us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5360974/7a1079ad-f102-4fa7-9d43-be76d3b012ae.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5360974/7a1079ad-f102-4fa7-9d43-be76d3b012ae) ##### SITEMAP SITEMAP [Home](https://heyboombox.com/)  [Capabilities](https://heyboombox.com/capabilities/)  [Case Studies](https://heyboombox.com/case-studies/) [About/Vision](https://heyboombox.com/about-vision/) [Contact](https://heyboombox.com/contact/) [Blog](https://heyboombox.bovitzinc.com/) [![facebook-square-brands](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/facebook-square-brands.png?width=33&height=33&name=facebook-square-brands.png)](https://www.facebook.com/heyboombox)  [![icon-twitter](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/icon-twitter.png?width=33&height=33&name=icon-twitter.png)](https://twitter.com/heyboomboxtwt)  [![instagram-square-brands](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/instagram-square-brands.png?width=33&height=33&name=instagram-square-brands.png)](https://www.instagram.com/heyboomboxinsta/)  [![linkedin-icon](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/linkedin-icon.png?width=33&height=33&name=linkedin-icon.png)](https://www.linkedin.com/company/heyboombox/about/)  ![Group 6386](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/Group%206386.png?width=33&height=33&name=Group%206386.png)  [![YouTube Icon Red - Boombox](https://heyboombox.bovitzinc.com/hs-fs/hubfs/YouTube%20Icon%20Red%20-%20Boombox.png?width=34&height=34&name=YouTube%20Icon%20Red%20-%20Boombox.png)](https://www.youtube.com/@heyboombox) ###### Sign up for our newsletter ##### NYC NYC 5 W 37th St. New York, NY 10018 ##### LOS ANGELES LOS ANGELES 3110 Pennsylvania Ave. Santa Monica, CA 90404 ##### NEW ORLEANS NEW ORLEANS 1930 Saint Claude Ave. New Orleans, LA 70116 - Privacy © 2026 Boombox