Common Pitfalls in Experiential Marketing

Boombox Team:

The Real Reason Innovation Fails (And What to Do About It)

Innovation is essential for long-term growth. Yet despite big investments and bold ambitions, many companies continue to fall short. Why? Because...

The Behavioral Science Secret to Marketing That Actually Changes Minds

More marketers today talk about behavioral science (BeSci) than ever before, but many are missing the real opportunity. Most use BeSci to improve...

Re-branding the Research and Insights Branch of Our Agency, Bovitz!

Amanda Kaay:

Bovitz, the research and insights branch of Boombox, was due for a branding refresh. They wanted to explore new visuals and new language to better...

Spring 2025 Social Media Trends: What to Expect in the Digital World

As we enter Spring 2025, social media continues to evolve at a rapid pace, driven by new technologies, shifting user behaviors, and the ever-changing...

A Photo (Booth) Is Worth a Thousand Impressions

Uloma Ogbonnaya:

Let’s talk about one of the most effective and engaging ways to create lasting memories for your audience at your event: photo booths.

Are You Making These 3 Branding Mistakes?

Brittany Ranson:

Branding is one of the most important components of a business. It’s what people see, what they know, and what they associate with your name and...

Using Segmentation to Improve Sponsorships & Activations

Ron Reisman:

What do you think of when you hear the phrase “diverse sponsorships?”

Shut Down the Shade: How to Respond to Backlash to Your Pride Campaign

Steven Cortese:

Come June,we can expect to see the usual suspects up in arms about brands engaging in (or even supporting) LGBTQ+ Pride campaigns. Of course, not...

The Power of Podcasts: How Audio Mediums Can Boost Your Brand

Rich Preffer:

First things first: what is a podcast?