4 Tactics for Boosting the Results of Public Health Marketing

Public health and marketing are two fields that have always gone hand in hand in the United States. In fact, in 2021, pharmaceutical companies spent a whopping 6.8 billion in B2C advertising, but ever since the COVID-19 pandemic, this relationship... Continue Reading

Design Systems Provide Consistency & Maintainability For Our Websites

A design system is a set of guidelines that are used as building blocks for pages of a website. It acts as a shared brand palette that contains a library of colors, typefaces, user interface (UI) elements, and usage rules that create consistency... Continue Reading

6 Brand Partnerships That We Can All Learn From

Brand partnerships have been around for a long time, like the most famous pairing, peanut butter and chocolate (or was it chocolate and peanut butter?). Some are moderately successful, but they can bring an even bigger lift to a project or brand if... Continue Reading

10 Downloadable New Orleans Icons to Spice Up Your Graphics

New Orleans is full of iconic attributes that make it unlike any place you've ever been. When I think of New Orleans, there are several features that stand out; there really is no other city like it in the world. These colorful graphics are meant to... Continue Reading

Analyzing LGBTQ+ Ads: What Works and What Doesn’t?

Display ads (commonly known as banner ads) are commonplace in modern digital advertising. They’re often pretty affordable to develop and remain integral to many media expert’s campaign recommendations. Targeting with display advertising has gotten... Continue Reading

What to Do Before Meeting Your Graphic Designer

So you want to hire a designer to re-design your logo, create promotional materials, or build a new website? While it may seem like wizardry to some, you should know that designers are not mind readers! But we do know brands. We know so many brands,... Continue Reading

Riding The 2020 Roller Coaster

Read while listening to: Love Roller Coaster As we enter the final quarter of the year, which I can’t believe, I wanted to share how this year has played out for the Boombox team. As many of you know, we do a lot of work in the tourism and LGBTQ+... Continue Reading

5 Pieces of Information to Look Through When Planning Your Marketing Strategy

When devising a marketing strategy or figuring out where to take your advertising next, it is important to use data points and pull concrete information to make decisions. Don’t get hung up on only quantitative data from surveys though, there are ... Continue Reading

Reopening Your Business from a Marketing Perspective

For some businesses, say hair salons, the mere suggestion of reopening filled up your books. For others, it’s going to take some work and planning. While people are eager to get out and support businesses like yours, the competition will be high.... Continue Reading