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marketing

The Behavioral Science Secret to Marketing That Actually Changes Minds

More marketers today talk about behavioral science (BeSci) than ever before, but many are missing the real opportunity. Most use BeSci to improve...

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illustrative speech bubbles with drag vernacular and queer colloquialisms sayings

(Don’t) Slap a Drag Queen on It: The Evolution of Rainbow Capitalism

For years, Boombox has taught businesses and brands how to effectively market to queer people without resorting to that tired, performative trend...

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4 Tactics for Boosting the Results of Public Health Marketing

Public health and marketing are two fields that have always gone hand in hand in the United States. In fact, in 2021, pharmaceutical companies spent...

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abstract design system

Design Systems Provide Consistency & Maintainability For Our Websites

A design system is a set of guidelines that are used as building blocks for pages of a website. It acts as a shared brand palette that contains a...

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Shea Couleé and Shea Cool-Ade

6 Brand Partnerships That We Can All Learn From

Brand partnerships have been around for a long time, like the most famous pairing, peanut butter and chocolate (or was it chocolate and peanut...

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10 Downloadable New Orleans Icons to Spice Up Your Graphics

New Orleans is full of iconic attributes that make it unlike any place you've ever been. When I think of New Orleans, there are several features that...

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Display ads (commonly known as banner ads) are commonplace in modern digital advertising

Analyzing LGBTQ+ Ads: What Works and What Doesn’t?

Display ads (commonly known as banner ads) are commonplace in modern digital advertising. They’re often pretty affordable to develop and remain...

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My Brand is... figure out some words that describe your brand.

What to Do Before Meeting Your Graphic Designer

So you want to hire a designer to re-design your logo, create promotional materials, or build a new website? While it may seem like wizardry to some,...

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Rollercoaster with 2020 riding

Riding The 2020 Roller Coaster

Read while listening to: Love Roller Coaster As we enter the final quarter of the year, which I can’t believe, I wanted to share how this year has...

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5 Pieces of Information to Look Through When Planning Your Marketing Strategy

When devising a marketing strategy or figuring out where to take your advertising next, it is important to use data points and pull concrete...

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