--- title: Riding The 2020 Roller Coaster description: While this year has definitely taken us for a ride, there are some great things that have come from it. A few things we did to survive COVID. image: https://heyboombox.bovitzinc.com/hubfs/2020rollercoaster-hero.jpg --- [![Boombox Logo](https://heyboombox.bovitzinc.com/hubfs/Boombox%20Blog%20Assets/Boombox-logo-horizontal.svg) ![Boombox Logo](https://heyboombox.bovitzinc.com/hubfs/Boombox%20Blog%20Assets/Boombox-logo-horizontal.svg)](https://heyboombox.com/) - [Case Studies](https://heyboombox.com/case-studies/) - [Capabilities](https://heyboombox.com/capabilities/) - [About / Vision](https://heyboombox.com/about-vision/) - [Blog](https://heyboombox.bovitzinc.com) - [Say Hey](https://heyboombox.com/contact/) - [Case Studies](https://heyboombox.com/case-studies/) - [Capabilities](https://heyboombox.com/capabilities/) - [About / Vision](https://heyboombox.com/about-vision/) - [Blog](https://heyboombox.bovitzinc.com) - [Say Hey](https://heyboombox.com/contact/) 2 min read # Riding The 2020 Roller Coaster [![Picture of Dustin Woehrmann](https://heyboombox.bovitzinc.com/hubfs/author-avatar-dustin.jpg) Dustin Woehrmann](https://heyboombox.bovitzinc.com/author/dustin-woehrmann) : Oct 1, 2020 6:45:00 AM [communify](https://heyboombox.bovitzinc.com/tag/communify) [better together](https://heyboombox.bovitzinc.com/tag/better-together) [marketing](https://heyboombox.bovitzinc.com/tag/marketing) [2020](https://heyboombox.bovitzinc.com/tag/2020) ![Riding The 2020 Roller Coaster](https://heyboombox.bovitzinc.com/hubfs/2020rollercoaster-hero.jpg) Read while listening to: [Love Roller Coaster](https://open.spotify.com/track/1hRDHWWealh2Pk3fnpIe75?si=ldFBD3u9R_qgNj-EJyQ8FQ) As we enter the final quarter of the year, which I can’t believe, I wanted to share how this year has played out for the Boombox team. As many of you know, we do a lot of work in the [tourism and LGBTQ+ events industries](https://heyboombox.bovitzinc.com/tag/lgbtq-travel). When COVID hit, all that work disappeared into thin air. Did we panic? YES, but only briefly. Here are a few things we did and learned that we hope will help you too. ## **Give To Get** One of the first things we did was establish a series of free design and strategy days where clients and friends could sign up for 30-minute to hour long sessions. During this time, we advised on marketing strategies, created graphics, helped name a new company, and even designed a wedding “postponement” invitation.  **![stack of business cards and invitation](https://heyboombox.bovitzinc.com/hs-fs/hubfs/freework.jpg?width=1200&name=freework.jpg)** **The outcome?** We created some really great work for fellow companies in need. And one day, they’ll have our back too! ## **Try New Things** During this period we explored different ways of staying connected. For the first few months, we did daily Zoom calls, later we cut those back to twice a week. We supported each other even on the days we felt like crap. We have examined processes and have been fine tuning things that needed improvement. We held our first-ever virtual retreat featuring a spiritual healer, a DISC team assessment, and a creative exploration around our preconceived perceptions. **The outcome?** The team feels closer to each other, we’ve streamlined a few things, and we are continuing to learn and grow. ## **Focus On What You’re Good At** With tourism gone, other areas we specialize in are Strategy, Branding, and Web/UX. So we focused on reaching out to our close customers and asked for possible referrals in these areas. I don’t think I’ve ever had so many great conversations understanding other business owners’ issues during this time. We broadened our understanding of how we could help each other.  **The outcome?** We are working on twice as many website projects as we were this time last year. And we’re hiring! ## **Support Where You Can** While I never felt like our ability to stay afloat was in question, there were definitely cost-cutting decisions that needed to be made. However, during the months that I felt cashflow was stable, as a team, we made donations to support movements and our community. Those donations included [Black Lives Matter](https://blacklivesmatter.com/), [House of Tulip](https://houseoftulip.org/), [Black Trans Advocacy Coalition](https://btac.blacktrans.org/), [Transgender Legal Defense and Education Fund](https://transgenderlegal.org/), [Second Harvest Lake Charles](https://secure2.convio.net/shfbgn/site/Donation2?2200.donation=form1&df_id=2200&mfc_pref=T), and [Second Harvest Santa Cruz](https://www.giveffect.com/checkout/4360?utm_campaign=Communify%20Awareness&utm_medium=email&_hsenc=p2ANqtz-8fh1z6qQu9Bxwn7LaVvV3cm3U1KyMR1eebZ39Y8QtHMu0GbDhH_5Uu9JgHeD19mu3qrmcNpYAGODCtlnwDXJbXdDwvUQ&_hsmi=94524323&utm_content=94524323&utm_source=hs_email&hsCtaTracking=9aa20f95-b2bf-4827-a2f7-27df21efa92b%7C134eafdf-a3e1-457e-80e8-cd2dfb63f14b). **![Logos for donations](https://heyboombox.bovitzinc.com/hs-fs/hubfs/donations.jpg?width=1200&name=donations.jpg)** **The outcome?** We are proud to be a company that supports our community, friends and colleagues. Happy vibes are all that’s needed here.  As a fun side note, we surveyed our crew in July about their productivity: **33% were MORE productive during COVID** **33% were LESS productive** **33% didn’t notice a change** What did you learn during this crazy period that helped your business? (Did you notice I made it all the way through without saying pivot?) [![Dive Deeper Into Marketing Strategy](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5360974/616749b6-e259-4b48-bd12-bdad8cfac756.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5360974/616749b6-e259-4b48-bd12-bdad8cfac756) - [Tweet](https://twitter.com/share) [![Why We’re Evolving and What It Means to Be Obsessed with Humanity®](https://heyboombox.bovitzinc.com/hubfs/OWH-HubSpot-Thumbnail-1200x627-V02-1.jpg)](https://heyboombox.bovitzinc.com/why-were-evolving-and-what-it-means-to-be-obsessed-with-humanity) #### [Why We’re Evolving and What It Means to Be Obsessed with Humanity®](https://heyboombox.bovitzinc.com/why-were-evolving-and-what-it-means-to-be-obsessed-with-humanity) ![Picture of Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/author/bovitz-boombox-team): May 14, 2026 12:34:14 PM As an integrated insights, strategy and marketing agency, we’ve always believed that meaningful impact starts with people. [Obsessed with Humanity](https://heyboombox.bovitzinc.com/tag/obsessed-with-humanity) [Read More](https://heyboombox.bovitzinc.com/why-were-evolving-and-what-it-means-to-be-obsessed-with-humanity) [![A Human-First POV on Social and Why Most Brands Get It Wrong](https://heyboombox.bovitzinc.com/hubfs/IMG_0892.jpeg)](https://heyboombox.bovitzinc.com/a-human-first-pov-on-social-and-why-most-brands-get-it-wrong) #### [A Human-First POV on Social and Why Most Brands Get It Wrong](https://heyboombox.bovitzinc.com/a-human-first-pov-on-social-and-why-most-brands-get-it-wrong) ![Picture of Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/author/bovitz-boombox-team): Feb 21, 2026 10:49:05 AM Brands are producing more social content than ever.More posts. More formats. More trends. More volume. [Read More](https://heyboombox.bovitzinc.com/a-human-first-pov-on-social-and-why-most-brands-get-it-wrong) [![Common Pitfalls in Experiential Marketing](https://heyboombox.bovitzinc.com/hubfs/Boombox-CommonExperientialMistakes-Blog-Header-V01.jpg)](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) #### [Common Pitfalls in Experiential Marketing](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) ![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team): Sep 5, 2025 5:38:00 PM [Experiential Marketing](https://heyboombox.bovitzinc.com/tag/experiential-marketing) [Research & Insights](https://heyboombox.bovitzinc.com/tag/research-insights) [Read More](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) ##### SITEMAP SITEMAP [Home](https://heyboombox.com/)  [Capabilities](https://heyboombox.com/capabilities/)  [Case Studies](https://heyboombox.com/case-studies/) [About/Vision](https://heyboombox.com/about-vision/) [Contact](https://heyboombox.com/contact/) [Blog](https://heyboombox.bovitzinc.com/) [![facebook-square-brands](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/facebook-square-brands.png?width=33&height=33&name=facebook-square-brands.png)](https://www.facebook.com/heyboombox)  [![icon-twitter](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/icon-twitter.png?width=33&height=33&name=icon-twitter.png)](https://twitter.com/heyboomboxtwt)  [![instagram-square-brands](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/instagram-square-brands.png?width=33&height=33&name=instagram-square-brands.png)](https://www.instagram.com/heyboomboxinsta/)  [![linkedin-icon](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/linkedin-icon.png?width=33&height=33&name=linkedin-icon.png)](https://www.linkedin.com/company/heyboombox/about/)  ![Group 6386](https://heyboombox.bovitzinc.com/hs-fs/hubfs/Boombox%20Blog%20Assets/Group%206386.png?width=33&height=33&name=Group%206386.png)  [![YouTube Icon Red - Boombox](https://heyboombox.bovitzinc.com/hs-fs/hubfs/YouTube%20Icon%20Red%20-%20Boombox.png?width=34&height=34&name=YouTube%20Icon%20Red%20-%20Boombox.png)](https://www.youtube.com/@heyboombox) ###### Sign up for our newsletter ##### NYC NYC 5 W 37th St. New York, NY 10018 ##### LOS ANGELES LOS ANGELES 3110 Pennsylvania Ave. Santa Monica, CA 90404 ##### NEW ORLEANS NEW ORLEANS 1930 Saint Claude Ave. New Orleans, LA 70116 - Privacy © 2026 Boombox