What Are Marketing Personas And How Do I Use Them?
In order for any business to truly be successful, it needs to reach the right audience. But how do you determine what audience is right for you? If...
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5 things DMOs can do awaiting the impact of coronavirus / COVID-19
Editors note: this article was updated April 20, 2020
Inclusive Marketing Just Got Huge
When marketers started doing LGBTQ+ marketing, they were specifically targeting their message to gay men and occasionally lesbians (and many still...
3 Companies That Make Us Go 'Oooooh': Brands Doing Marketing Well
What goes into your decision to choose one brand over another when making a purchase? Maybe you can relate to their marketing, you feel like they...
Making Your Mark: What it takes to design an effective logo
A logo is undoubtedly one of the most important parts of a brand. It’s more than a mark. It’s a symbol of who you are and what you stand for as a...
Authentically inauthentic
Destination imagery: what’s real and what’s really not? How to keep your marketing authentic. We were doing a large strategy meeting with a client,...
Three Newsletter Tips to Improve Marketing Campaigns
Modern day email, like the modern day World Wide Web, has existed since the mid ’90s, but yet email still remains the de facto direct marketing...
Do Big Corporations Belong at Pride Rallies?
When Marsha P. Johnson threw the infamous brick during the Stonewall Riots in 1969, the world had no idea that a rainbow wave was heading its way....
3 Ways to Revamp Your Marketing
It’s 2019. The year of the pig. And according to the Chinese calendar it’s a year that will be filled with success - in business and in life. (But...
Choose a wine by the label? Wine not?
Lets face it, picking out a wine can be a daunting task. Unless you are a seasoned wine connoisseur, chances are you stand in front of incredibly...
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