Simple vs Complex Logos
Logos are generally considered the face of your brand, and naturally they are the first touchpoint consumers have with you. Recognizability is...
graphic design (2)
Reopening Your Business from a Marketing Perspective
For some businesses, say hair salons, the mere suggestion of reopening filled up your books. For others, it’s going to take some work and planning....
Why You Shouldn't Go Cheap on Logo Design
Logo design today is highly underrated. In a world of millions of logo templates and cheap pre-made logos available at the click of a button, the...
Making Your Mark: What it takes to design an effective logo
A logo is undoubtedly one of the most important parts of a brand. It’s more than a mark. It’s a symbol of who you are and what you stand for as a...
Getting Personal with Brand Typography
Communication is an essential factor in everything we do. Whether you’re trying to create a relationship with an audience or simply connect with...
3 Ways to Revamp Your Marketing
It’s 2019. The year of the pig. And according to the Chinese calendar it’s a year that will be filled with success - in business and in life. (But...
Color's Impact On Branding
When it comes to identifying your brand, your logo is more than likely the first thing your customers will think of. A brand’s logo and visual...
Making Ads That Consumers Want to See
It’s no secret that most consumers hate ads, and despite this universal distaste for pesky interstitials and stale banner ads, marketers continue to...
Catio Pawty: From Hand Drawn to Vector Illustration
Say you want to add some imagery to your project - but in this day and age not just any stock graphics will do. They have to be unique, original, and...
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