Shut Down the Shade: How to Respond to Backlash to Your Pride Campaign
Come June,we can expect to see the usual suspects up in arms about brands engaging in (or even supporting) LGBTQ+ Pride campaigns. Of course, not...
Cause & Diversity Marketing
Do You Want Your Diverse Messages to Resonate? Don’t Cast a Wide Net.
Authenticity and diversity are both important, but as marketers, we need to recognize that specific stories and messages are not going to resonate...
Should Your Brand Go "Woke?"
No, Bud Light did not make a big mistake by going “woke”… and don’t let others fool you into thinking that. So, instead of catering to the demands...
(Don’t) Slap a Drag Queen on It: The Evolution of Rainbow Capitalism
For years, Boombox has taught businesses and brands how to effectively market to queer people without resorting to that tired, performative trend...
4 Tactics for Boosting the Results of Public Health Marketing
Public health and marketing are two fields that have always gone hand in hand in the United States. In fact, in 2021, pharmaceutical companies spent...
5 Benefits In Becoming a Pride Sponsor
Over the past decade, the number of major brands participating in Pride events has been rapidly rising. But why? Can we chalk it up to the age of...
Diversity Means Accepting Change. That's a Good Thing.
The Little Mermaid live-action adaptation–and its star Halle Bailey–have recently made quite a splash online, as fans had intense reactions to seeing...
Boombox Celebrates New Orleans Black-Owned Businesses
August is National Black Business Month, where people and businesses recognize black owned businesses across the country. The Boombox team is...
How Should Brands Prepare for Pride? (2022 Edition)
After a two year hiatus, Pride events around the United States are preparing their comeback tour, but even with the looming promise of ‘returning to...
How To Make Your Social Feed More Inclusive
3 tips on making your social media feed more inclusive Have some blatantly recognizable diverse symbols on your feed. I always preach to clients that...
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