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lgbtq+ marketing

(Don’t) Slap a Drag Queen on It: The Evolution of Rainbow Capitalism
For years, Boombox has taught businesses and brands how to effectively market to queer people without resorting to that tired, performative trend known as rainbow capitalism. Continue Reading
5 Benefits In Becoming a Pride Sponsor
Over the past decade, the number of major brands participating in Pride events has been rapidly rising. But why? Can we chalk it up to the age of being woke, or is there much more to this trend? Of course, backing the LGBTQ+ community with marketing... Continue Reading
Creating a Marketing Strategy That Reaches Everyone
Everyone wants to see people who look like them in advertising and in the media. And I mean everybody. From those that are most marginalized in society to (those arguably on the opposite side of the spectrum) straight white men. But here’s the issue... Continue Reading
How Should Brands Prepare for Pride 2022?
After a two year hiatus, Pride events around the United States are preparing their comeback tour, but even with the looming promise of ‘returning to normal’, things at Pride will likely look a bit different. Here are three things to keep in mind if... Continue Reading
We’ve Made Progress, but the LGBTQ+ Community Is Still Under Attack
Pride is a protest, we shouldn't forget that. But it’s also a celebration. A celebration that allows us as queer people to accept ourselves in the face of constant adversity, even as many people become more accepting. Pride events also show those... Continue Reading
LGBTQ+ Americans Are One of the Most Vaccinated Groups
America has only three cities (that require indoor vaccinations): New York, San Francisco, and New Orleans. Everywhere else is (in the) Cleveland (Clinic) - Tennessee Williams Continue Reading
How To Make Your Social Feed More Inclusive
3 tips on making your social media feed more inclusive Have some blatantly recognizable diverse symbols on your feed. I always preach to clients that they shouldn’t just slap a rainbow on their images or an ad and wipe their hands clean of any more... Continue Reading
6 Brand Partnerships That We Can All Learn From
Brand partnerships have been around for a long time, like the most famous pairing, peanut butter and chocolate (or was it chocolate and peanut butter?). Some are moderately successful, but they can bring an even bigger lift to a project or brand if... Continue Reading