(Don’t) Slap a Drag Queen on It: The Evolution of Rainbow Capitalism

For years, Boombox has taught businesses and brands how to effectively market to queer people without resorting to that tired, performative trend known as rainbow capitalism. Continue Reading

5 Benefits In Becoming a Pride Sponsor

Over the past decade, the number of major brands participating in Pride events has been rapidly rising. But why? Can we chalk it up to the age of being woke, or is there much more to this trend? Of course, backing the LGBTQ+ community with marketing... Continue Reading

Creating a Marketing Strategy That Reaches Everyone

Everyone wants to see people who look like them in advertising and in the media. And I mean everybody. From those that are most marginalized in society to (those arguably on the opposite side of the spectrum) straight white men. But here’s the issue... Continue Reading

How Should Brands Prepare for Pride 2022?

After a two year hiatus, Pride events around the United States are preparing their comeback tour, but even with the looming promise of ‘returning to normal’, things at Pride will likely look a bit different. Here are three things to keep in mind if... Continue Reading

We’ve Made Progress, but the LGBTQ+ Community Is Still Under Attack

Pride is a protest, we shouldn't forget that. But it’s also a celebration. A celebration that allows us as queer people to accept ourselves in the face of constant adversity, even as many people become more accepting. Pride events also show those... Continue Reading

LGBTQ+ Americans Are One of the Most Vaccinated Groups

America has only three cities (that require indoor vaccinations): New York, San Francisco, and New Orleans. Everywhere else is (in the) Cleveland (Clinic) - Tennessee Williams Continue Reading

How To Make Your Social Feed More Inclusive

3 tips on making your social media feed more inclusive Have some blatantly recognizable diverse symbols on your feed. I always preach to clients that they shouldn’t just slap a rainbow on their images or an ad and wipe their hands clean of any more... Continue Reading

6 Brand Partnerships That We Can All Learn From

Brand partnerships have been around for a long time, like the most famous pairing, peanut butter and chocolate (or was it chocolate and peanut butter?). Some are moderately successful, but they can bring an even bigger lift to a project or brand if... Continue Reading

Your Pride Campaign Was… Well, Not So Good

Changing your logo to a rainbow may have been progressive 5 years ago, but today it’s not adding anything to the conversation, and honestly, kind of boring. Continue Reading