--- title: Hey Boombox Blog | Research & Insights description: Research & Insights | We work across several disciplines including strategy, creative, and activation to transform the ways people see and engage with your brand’s message. --- [![Boombox Logo](https://heyboombox.bovitzinc.com/hubfs/Boombox%20Blog%20Assets/Boombox-logo-horizontal.svg) ![Boombox Logo](https://heyboombox.bovitzinc.com/hubfs/Boombox%20Blog%20Assets/Boombox-logo-horizontal.svg)](https://heyboombox.com/) - [Case Studies](https://heyboombox.com/case-studies/) - [Capabilities](https://heyboombox.com/capabilities/) - [About / Vision](https://heyboombox.com/about-vision/) - [Blog](https://heyboombox.bovitzinc.com) - [Say Hey](https://heyboombox.com/contact/) - [Case Studies](https://heyboombox.com/case-studies/) - [Capabilities](https://heyboombox.com/capabilities/) - [About / Vision](https://heyboombox.com/about-vision/) - [Blog](https://heyboombox.bovitzinc.com) - [Say Hey](https://heyboombox.com/contact/) # Hey Boombox # Latest Articles   ### Research & Insights [![](https://heyboombox.bovitzinc.com/hubfs/Boombox-CommonExperientialMistakes-Blog-Header-V01.jpg)](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) #### [Common Pitfalls in Experiential Marketing](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) ![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team): [Read More](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) [![](https://heyboombox.bovitzinc.com/hubfs/Boombox-Innovation-Blog-Header-V01.jpg)](https://heyboombox.bovitzinc.com/the-real-reason-innovation-fails-and-what-to-do-about-it) #### [The Real Reason Innovation Fails (And What to Do About It)](https://heyboombox.bovitzinc.com/the-real-reason-innovation-fails-and-what-to-do-about-it) ![Picture of Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/author/bovitz-boombox-team): Innovation is essential for long-term growth. Yet despite big investments and bold ambitions, many companies continue to fall short. Why? Because... [Read More](https://heyboombox.bovitzinc.com/the-real-reason-innovation-fails-and-what-to-do-about-it) [![](https://heyboombox.bovitzinc.com/hubfs/Bovitz-Boombox-BehavorialScience-2025-Header-V01_(1).jpg)](https://heyboombox.bovitzinc.com/the-behavioral-science-secret-to-marketing-that-actually-changes-minds) #### [The Behavioral Science Secret to Marketing That Actually Changes Minds](https://heyboombox.bovitzinc.com/the-behavioral-science-secret-to-marketing-that-actually-changes-minds) ![Picture of Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz & Boombox Team](https://heyboombox.bovitzinc.com/author/bovitz-boombox-team): More marketers today talk about behavioral science (BeSci) than ever before, but many are missing the real opportunity. Most use BeSci to improve... [Read More](https://heyboombox.bovitzinc.com/the-behavioral-science-secret-to-marketing-that-actually-changes-minds) [![](https://heyboombox.bovitzinc.com/hubfs/Communify-Public-Health-Marketing.jpg)](https://heyboombox.bovitzinc.com/4-tactics-for-boosting-the-results-of-public-health-marketing) #### [4 Tactics for Boosting the Results of Public Health Marketing](https://heyboombox.bovitzinc.com/4-tactics-for-boosting-the-results-of-public-health-marketing) ![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team): Public health and marketing are two fields that have always gone hand in hand in the United States. In fact, in 2021, pharmaceutical companies spent... [Read More](https://heyboombox.bovitzinc.com/4-tactics-for-boosting-the-results-of-public-health-marketing) ## Ready to continue the conversation? 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