How Do I Reach an LGBTQ+ Audience with My Digital Marketing Strategy?
If you’re looking to invest media dollars to target LGBTQ+ people - one of the first questions you need to ask is “where do LGBTQ+ people consume content?” Since the LGBTQ+ community is a diverse group made up of people of all ages, ethnicities,... Continue Reading
Preparing Your Brand for Pride Season
A year into the COVID-19 pandemic, Americans are learning how to live alongside the virus and adapt their behaviors so they can take part in activities and events that matter to them - even if it may look different than before. Pride 2021 certainly... Continue Reading
5 Beautifully Executed LGBTQ+ Video Ads
With every passing year, it seems that more and more advertisers are showcasing LGBTQ+ people in their ads. I don’t want to distract from that important progress, because it’s something we have fought for years to achieve. However, now that LGBTQ+... Continue Reading
The Future of Virtual Pride
In February of 2020, I was spending a majority of my time at work preparing for one of the biggest projects in my career: getting thousands of ducks in a row for my client, Visit New Orleans, to take center stage at Pride of the America’s. The event... Continue Reading
How Working from Home Can Work in Your Favor
No kids. No office. More travel. (When it's safe again) Continue Reading
How to Plan for Pride 2021
What will pride 2021 look like? It’s the question on the mind’s of many in the LGBTQ+ community and the sponsors that participate in the festivities. While nobody can give a definitive answer on the matter, this blog post will outline a few possible... Continue Reading
5 Pieces of Information to Look Through When Planning Your Marketing Strategy
When devising a marketing strategy or figuring out where to take your advertising next, it is important to use data points and pull concrete information to make decisions. Don’t get hung up on only quantitative data from surveys though, there are ... Continue Reading
LGBTQ+ Tourism Websites Doing It Right
Traveling as an out and proud gay person can often be quite scary. Studies have shown that although LGBTQ+ people want to be integrated into mainstream travel marketing messages, they often want a place dedicated just for them - to know that... Continue Reading
Ideas to Show Off Your Company's Pride
As a queer person working in the LGBTQ+ marketing space, the idea of Pride 365 has always meant a lot to me. I always look to push clients to make the LGBTQ+ community part of their outreach every day of the year. But coronavirus, BLM, pride parade... Continue ReadingReady to continue the conversation?
