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Design Systems Provide Consistency & Maintainability For Our Websites

A design system is a set of guidelines that are used as building blocks for pages of a website. It acts as a shared brand palette that contains a library of colors, typefaces, user interface (UI) elements, and usage rules that create consistency... Continue Reading

5 Reasons Why Business Cards Are Still Important

If you’re setting up a new business or even if your company has been around for years, one of the questions you may be asking yourself is: do people still use business cards? Or are business cards necessary? My answer in short is yes! The latest... Continue Reading

10 Design Memes That Will Make You Laugh

Need a break from the stresses of work? Take 5 - 10 minutes from whatever project you are working on and come have a laugh with us. Continue Reading

6 Branding Mistakes You Should Avoid

If you’re running a business right now, then you may or may not understand the importance of building a strong brand. A key part of achieving success for your business is having a brand that is developed with intention and a clear strategy.... Continue Reading
My Brand is... figure out some words that describe your brand.

What to Do Before Meeting Your Graphic Designer

So you want to hire a designer to re-design your logo, create promotional materials, or build a new website? While it may seem like wizardry to some, you should know that designers are not mind readers! But we do know brands. We know so many brands,... Continue Reading

New Year, New Brand: Stepping Into the New Year With a Fresh Approach

2020 was a horrible year, to say the least. Amongst a pandemic, racial injustice, and political disaster, some people took the time to re-evaluate many aspects of life, particularly when it comes to how we connect with others. This past year... Continue Reading

Why You Shouldn't Go Cheap on Logo Design

Logo design today is highly underrated. In a world of millions of logo templates and cheap pre-made logos available at the click of a button, the misconception that there is no need to hire a professional designer is more prevalent than ever. So... Continue Reading

3 Companies That Make Us Go 'Oooooh': Brands Doing Marketing Well

What goes into your decision to choose one brand over another when making a purchase? Maybe you can relate to their marketing, you feel like they really get you, or they share your same values. Is it all about price & functionality, or does status... Continue Reading

Making Your Mark: What it takes to design an effective logo

A logo is undoubtedly one of the most important parts of a brand. It’s more than a mark. It’s a symbol of who you are and what you stand for as a company. Every designer has a different process when creating logo marks. Continue Reading

Authentically inauthentic

Destination imagery: what’s real and what’s really not? How to keep your marketing authentic. We were doing a large strategy meeting with a client, and as we’re going around the table talking about creating rich, real, interesting content, everyone... Continue Reading

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