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Display ads (commonly known as banner ads) are commonplace in modern digital advertising

Analyzing LGBTQ+ Ads: What Works and What Doesn’t?

Display ads (commonly known as banner ads) are commonplace in modern digital advertising. They’re often pretty affordable to develop and remain...

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Inclusive Marketing Just Got Huge

When marketers started doing LGBTQ+ marketing, they were specifically targeting their message to gay men and occasionally lesbians (and many still...

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Authentically inauthentic

Destination imagery: what’s real and what’s really not? How to keep your marketing authentic. We were doing a large strategy meeting with a client,...

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We’re living in a time where craft beer is wildly popular, and the city of New Orleans has not only jumped on the bandwagon, but capitalized on the...

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Making Ads That Consumers Want to See

It’s no secret that most consumers hate ads, and despite this universal distaste for pesky interstitials and stale banner ads, marketers continue to...

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Choose a wine by the label? Wine not?

Lets face it, picking out a wine can be a daunting task. Unless you are a seasoned wine connoisseur, chances are you stand in front of incredibly...

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