A Photo (Booth) Is Worth a Thousand Impressions
Let’s talk about one of the most effective and engaging ways to create lasting memories for your audience at your event: photo booths.
No amount of weights or protein powder is going to build your brand into a champion overnight. In fact, it’s going to take a lot more than muscle - it’s going to take heart. A lot of heart.
To build a strong brand you have to first know where you are now and where you want to go. Then, you have to dive deep into what makes your brand special. What do you stand for? What makes your brand different from other brands that do similar things? Answering these questions laser focuses your thinking toward what your brand beliefs are. And your brand beliefs translate directly to your brand pillars.
They’re usually the 5 most important things that sum up your brand to a consumer. Ideals that hold your brand up. But, how do you know what your brand pillars are? Well, start by imagining telling someone what the top 5 things you’d want them to know about your brand.
For example: Imaginary Brand X has a new running shoe with a step tracker built in.
Then, try to associate each statement with a keyword. Each word should be unique and not be a synonym of another word you’re using, like driven and passionate. Both of those words are too similar.
After you have your keywords selected, take these words and try to write them into a paragraph speaking to your audience like a friend. Touch on only the single statement you’re focusing on, that way the messaging in the brand pillar copy is succinct and clear. Try to give a tone that is identifiable with your brand - guy-next-door, peppy and energetic, or straight forward, to name a few.
They allow you to focus your marketing on one key message at a time, so you don’t create marketing that includes everything and the kitchen sink. This is important because if your marketing efforts do too much at once, you run the risk of your message not getting through or getting muddled. So, it’s better to focus on one point of difference at a time.
Once you have clear brand pillars, you can laser focus your messaging across the board - on your website, your social media, and in store, too.
Having trouble coming up with your brand pillars? We can help build your brand.
Let’s talk about one of the most effective and engaging ways to create lasting memories for your audience at your event: photo booths.
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