Dismantling Perfectionism: One Win at a Time

The idea of ‘perfect’ is really quite unattainable. There is no one solution that is right for everyone at every time, and you can’t always make everyone happy. What’s perfect to one person may be completely wrong for another, and what’s acceptable... Continue Reading

Celebrating Black Designers for Black History Month

During the month of February, we celebrated Black History Month by showcasing African American pioneers in the world of design on the Boombox Instagram page. Even though we only highlighted a few during the month of February, black designers should... Continue Reading

Inclusive Marketing Just Got Huge

When marketers started doing LGBTQ+ marketing, they were specifically targeting their message to gay men and occasionally lesbians (and many still are). With an LGBTQ+ population estimated at around 5%, companies had to decide if the ROI was there... Continue Reading

3 Companies That Make Us Go 'Oooooh': Brands Doing Marketing Well

What goes into your decision to choose one brand over another when making a purchase? Maybe you can relate to their marketing, you feel like they really get you, or they share your same values. Is it all about price & functionality, or does status... Continue Reading

Authentically inauthentic

Destination imagery: what’s real and what’s really not? How to keep your marketing authentic. We were doing a large strategy meeting with a client, and as we’re going around the table talking about creating rich, real, interesting content, everyone... Continue Reading

Do Big Corporations Belong at Pride Rallies?

When Marsha P. Johnson threw the infamous brick during the Stonewall Riots in 1969, the world had no idea that a rainbow wave was heading its way. But despite the unexpectedness of the movement, the LGBTQ+ community continued to fight for equal... Continue Reading

Let’s Get Huge with Spring Growth

Winter came and went. Most of us put on a couple of pounds and probably slacked on our personal development routines. And that’s OK. But now as temperatures rise and the jasmine fills the air with happy smells, it’s time to get into spring growth... Continue Reading

Some Things Are Just Better Together

At Boombox one of our key beliefs is that we are all better together. As individuals we are pretty good, but put us in a room together and that’s when the magic really happens. We liken it to when you bring together the key ingredients of a favorite... Continue Reading