Using Segmentation to Improve Sponsorships & Activations
What do you think of when you hear the phrase “diverse sponsorships?”
Sponsorships & Partnerships
(Don’t) Slap a Drag Queen on It: The Evolution of Rainbow Capitalism
For years, Boombox has taught businesses and brands how to effectively market to queer people without resorting to that tired, performative trend...
4 Tactics for Boosting the Results of Public Health Marketing
Public health and marketing are two fields that have always gone hand in hand in the United States. In fact, in 2021, pharmaceutical companies spent...
5 Benefits In Becoming a Pride Sponsor
Over the past decade, the number of major brands participating in Pride events has been rapidly rising. But why? Can we chalk it up to the age of...
6 Brand Partnerships That We Can All Learn From
Brand partnerships have been around for a long time, like the most famous pairing, peanut butter and chocolate (or was it chocolate and peanut...
Your Pride Campaign Was… Well, Not So Good
Changing your logo to a rainbow may have been progressive 5 years ago, but today it’s not adding anything to the conversation, and honestly, kind of...
Preparing Your Brand for Pride Season
A year into the COVID-19 pandemic, Americans are learning how to live alongside the virus and adapt their behaviors so they can take part in...
Why It's Important to Partner With an LGBTQ+ Agency When Pitching Tourism
RFPs often end up being a long and arduous process for marketing agencies to complete, but a wide range of potential clients will require them. If...
Do Big Corporations Belong at Pride Rallies?
When Marsha P. Johnson threw the infamous brick during the Stonewall Riots in 1969, the world had no idea that a rainbow wave was heading its way....
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