Sponsorships & Partnerships
4 Tactics for Boosting the Results of Public Health Marketing
Public health and marketing are two fields that have always gone hand in hand in the United States. In fact, in 2021, pharmaceutical companies spent a whopping 6.8 billion in B2C advertising, but ever since the COVID-19 pandemic, this relationship... Continue Reading
5 Benefits In Becoming a Pride Sponsor
Over the past decade, the number of major brands participating in Pride events has been rapidly rising. But why? Can we chalk it up to the age of being woke, or is there much more to this trend? Of course, backing the LGBTQ+ community with marketing... Continue Reading
6 Brand Partnerships That We Can All Learn From
Brand partnerships have been around for a long time, like the most famous pairing, peanut butter and chocolate (or was it chocolate and peanut butter?). Some are moderately successful, but they can bring an even bigger lift to a project or brand if... Continue Reading
Your Pride Campaign Was… Well, Not So Good
Changing your logo to a rainbow may have been progressive 5 years ago, but today it’s not adding anything to the conversation, and honestly, kind of boring. Continue Reading
Preparing Your Brand for Pride Season
A year into the COVID-19 pandemic, Americans are learning how to live alongside the virus and adapt their behaviors so they can take part in activities and events that matter to them - even if it may look different than before. Pride 2021 certainly... Continue Reading
Why It's Important to Partner With an LGBTQ+ Agency When Pitching Tourism
RFPs often end up being a long and arduous process for marketing agencies to complete, but a wide range of potential clients will require them. If your agency is looking to get into the tourism space and work with a DMO, be prepared to put in the... Continue Reading
Do Big Corporations Belong at Pride Rallies?
When Marsha P. Johnson threw the infamous brick during the Stonewall Riots in 1969, the world had no idea that a rainbow wave was heading its way. But despite the unexpectedness of the movement, the LGBTQ+ community continued to fight for equal... Continue ReadingReady to continue the conversation?
