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Design Systems Provide Consistency & Maintainability For Our Websites

Picture of Phillip Dodson Phillip Dodson:
A design system is a set of guidelines that are used as building blocks for pages of a website. It acts as a shared brand palette that contains a library of colors, typefaces, user interface (UI) elements, and usage rules that create consistency... Continue Reading

PMS, CMYK, RGB, HEX...WTH? Color Modes Explained

Picture of Beau Moss Beau Moss:
As we’ve discussed before color plays a key role in branding and is essential in establishing an emotional connection with customers. Because brands need to look vibrant and consistent across all mediums, keeping color precise and consistent in... Continue Reading

Color's Impact On Branding

Picture of Beau Moss Beau Moss:
When it comes to identifying your brand, your logo is more than likely the first thing your customers will think of. A brand’s logo and visual identity will be made up of a number of visual elements, such as shapes, symbols, number, and words.... Continue Reading

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