--- title: Hey Boombox Blog | Boombox Team description: We work across several disciplines including strategy, creative, and activation to transform the ways people see and engage with your brand’s message. --- [![Boombox Logo](https://heyboombox.bovitzinc.com/hubfs/Boombox%20Blog%20Assets/Boombox-logo-horizontal.svg) ![Boombox Logo](https://heyboombox.bovitzinc.com/hubfs/Boombox%20Blog%20Assets/Boombox-logo-horizontal.svg)](https://heyboombox.com/) - [Case Studies](https://heyboombox.com/case-studies/) - [Capabilities](https://heyboombox.com/capabilities/) - [About / Vision](https://heyboombox.com/about-vision/) - [Blog](https://heyboombox.bovitzinc.com) - [Say Hey](https://heyboombox.com/contact/) - [Case Studies](https://heyboombox.com/case-studies/) - [Capabilities](https://heyboombox.com/capabilities/) - [About / Vision](https://heyboombox.com/about-vision/) - [Blog](https://heyboombox.bovitzinc.com) - [Say Hey](https://heyboombox.com/contact/) # Hey Boombox # Boombox Team [![](https://heyboombox.bovitzinc.com/hubfs/Boombox-CommonExperientialMistakes-Blog-Header-V01.jpg)](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) #### [Common Pitfalls in Experiential Marketing](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) ![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team): [Read More](https://heyboombox.bovitzinc.com/common-pitfalls-in-experiential-marketing) [![](https://heyboombox.bovitzinc.com/hubfs/ShutDownTheShade-Header-jpg.jpg)](https://heyboombox.bovitzinc.com/shut-down-the-shade-how-to-respond-to-backlash-to-your-pride-campaign) #### [Shut Down the Shade: How to Respond to Backlash to Your Pride Campaign](https://heyboombox.bovitzinc.com/shut-down-the-shade-how-to-respond-to-backlash-to-your-pride-campaign) ![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team): Come June,we can expect to see the usual suspects up in arms about brands engaging in (or even supporting) LGBTQ+ Pride campaigns. Of course, not... [Read More](https://heyboombox.bovitzinc.com/shut-down-the-shade-how-to-respond-to-backlash-to-your-pride-campaign) [![](https://heyboombox.bovitzinc.com/hubfs/authencity-lgbtq-marketing-hero-V02.jpg)](https://heyboombox.bovitzinc.com/do-you-want-your-diverse-messages-to-resonate-dont-cast-a-wide-net) #### [Do You Want Your Diverse Messages to Resonate? Don’t Cast a Wide Net.](https://heyboombox.bovitzinc.com/do-you-want-your-diverse-messages-to-resonate-dont-cast-a-wide-net) ![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team): Authenticity and diversity are both important, but as marketers, we need to recognize that specific stories and messages are not going to resonate... [Read More](https://heyboombox.bovitzinc.com/do-you-want-your-diverse-messages-to-resonate-dont-cast-a-wide-net) [![The story of boombox](https://heyboombox.bovitzinc.com/hubfs/Boombox%20Blog%20Assets/story-of-boombox-header-v01.jpg)](https://heyboombox.bovitzinc.com/the-story-of-boombox) #### [The Story of Boombox](https://heyboombox.bovitzinc.com/the-story-of-boombox) ![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team): Boombox—our full-service creative and experiential marketing agency—was officially formed in late 2022. For a while, our exciting news remained a... [Read More](https://heyboombox.bovitzinc.com/the-story-of-boombox) [![](https://heyboombox.bovitzinc.com/hubfs/GO-Woke-Dylan-Mulvaney_June21.jpg)](https://heyboombox.bovitzinc.com/no-bud-light-did-not-make-a-big-mistake-by-going-woke) #### [Should Your Brand Go "Woke?"](https://heyboombox.bovitzinc.com/no-bud-light-did-not-make-a-big-mistake-by-going-woke) ![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team): No, Bud Light did not make a big mistake by going “woke”… and don’t let others fool you into thinking that. So, instead of catering to the demands... [Read More](https://heyboombox.bovitzinc.com/no-bud-light-did-not-make-a-big-mistake-by-going-woke) [![](https://heyboombox.bovitzinc.com/hubfs/Communify-Public-Health-Marketing.jpg)](https://heyboombox.bovitzinc.com/4-tactics-for-boosting-the-results-of-public-health-marketing) #### [4 Tactics for Boosting the Results of Public Health Marketing](https://heyboombox.bovitzinc.com/4-tactics-for-boosting-the-results-of-public-health-marketing) ![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team): Public health and marketing are two fields that have always gone hand in hand in the United States. In fact, in 2021, pharmaceutical companies spent... [Read More](https://heyboombox.bovitzinc.com/4-tactics-for-boosting-the-results-of-public-health-marketing) [![](https://heyboombox.bovitzinc.com/hubfs/5Benefits-Header-V01.jpg)](https://heyboombox.bovitzinc.com/5-benefits-in-becoming-a-pride-sponsor) #### [5 Benefits In Becoming a Pride Sponsor](https://heyboombox.bovitzinc.com/5-benefits-in-becoming-a-pride-sponsor) ![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team): Over the past decade, the number of major brands participating in Pride events has been rapidly rising. But why? Can we chalk it up to the age of... [Read More](https://heyboombox.bovitzinc.com/5-benefits-in-becoming-a-pride-sponsor) [![](https://heyboombox.bovitzinc.com/hubfs/DiversityIsAGoodThing-Header.jpg)](https://heyboombox.bovitzinc.com/diversity-means-accepting-change.-thats-a-good-thing) #### [Diversity Means Accepting Change. That's a Good Thing.](https://heyboombox.bovitzinc.com/diversity-means-accepting-change.-thats-a-good-thing) ![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team): The Little Mermaid live-action adaptation–and its star Halle Bailey–have recently made quite a splash online, as fans had intense reactions to seeing... [Read More](https://heyboombox.bovitzinc.com/diversity-means-accepting-change.-thats-a-good-thing) [![](https://heyboombox.bovitzinc.com/hubfs/BeSeen.jpg)](https://heyboombox.bovitzinc.com/creating-a-marketing-strategy-that-reaches-everyone) #### [Creating a Marketing Strategy That Reaches Everyone](https://heyboombox.bovitzinc.com/creating-a-marketing-strategy-that-reaches-everyone) ![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team): Everyone wants to see people who look like them in advertising and in the media. And I mean everybody. From those that are most marginalized in... [Read More](https://heyboombox.bovitzinc.com/creating-a-marketing-strategy-that-reaches-everyone) [![](https://heyboombox.bovitzinc.com/hubfs/ResizeHero-1.jpg)](https://heyboombox.bovitzinc.com/how-should-brands-prepare-for-pride-2022) #### [How Should Brands Prepare for Pride? (2022 Edition)](https://heyboombox.bovitzinc.com/how-should-brands-prepare-for-pride-2022) ![Picture of Boombox Team](https://heyboombox.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Boombox Team](https://heyboombox.bovitzinc.com/author/boombox-team): After a two year hiatus, Pride events around the United States are preparing their comeback tour, but even with the looming promise of ‘returning to... [Read More](https://heyboombox.bovitzinc.com/how-should-brands-prepare-for-pride-2022) [1](https://heyboombox.bovitzinc.com/author/boombox-team/page/1) [2](https://heyboombox.bovitzinc.com/author/boombox-team/page/2) [3](https://heyboombox.bovitzinc.com/author/boombox-team/page/3) [4](https://heyboombox.bovitzinc.com/author/boombox-team/page/4) [5](https://heyboombox.bovitzinc.com/author/boombox-team/page/5) [Next](https://heyboombox.bovitzinc.com/author/boombox-team/page/2) ## Ready to continue the conversation? 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